303-501-4944    Internet Marketing + WordPress in Littleton, CO denverseomarketing@yahoo.com

Websites built using the WordPress content management system dominate the web with over 70 million sites built on the WordPress open source content management system platform according to Yoast figures. From th cost of development point of view to the SEO optimization angle, it’s the most affordable, efficient, and effective marketing platform in spite of it’s complications and weaknesses.

WordPress delivers far more advantages than disadvantages. For the sake of argument we’ll list some of the more common disadvantages that people eventually run in to unintentionally. The upshot is that all WordPress disadvantages can be overcome with an initial SEO-friendly setup strategy and plan in place, or with an SEO expert that knows technical SEO.

For small business owners and web design agencies, taking advantage of the positive WordPress features and benefits while also eliminating the shortcomings and common problems will prevent huge headaches, costs, and frustrations down the road.

One disadvantage of WordPress is all the different content display and content generation methods that cause problems with Google. Duplicate content, or thin content that’s publicly available to be indexed in Google can cause site ranking drops by lowering overall site quality scores, and can cause results pages to drop out of search results because Google doesn’t know which content version to credit.

Technical SEO Assistance Needed

WordPress’s primary problem is related to to blog tags, categories, post types, archives, custom taxonomies and slugs, and different page pagination options that if not set up to best practice SEO standards leads to thin content and useless pages compared with the primary SEO-friendly content. An SEO expert experienced in Technical SEO can handle all of these problems, but it’s important to set-up WordPress blogs properly from the start.

Another WordPress disadvantage has to do with security issues with plugins. Plugins are convenient, powerful, and effective but must be constantly updated or upgraded to current versions to prevent security vulnerabilities from hackers and malicious code installation.

Out-of-the-box WordPress is open source software which is free, but the software requires correct SEO settings configuration at the time of initial set up to prevent problems down the road such as with non-SEO-friendly permalink structures.

WordPress design themes are convenient, but once you start customizing the theme underlying .php code, it can get costly for making major design changes. Usually an experienced software programmer is needed.

The way to prevent needing theme customization is to buy a WordPress theme that uses drag and drop frameworks enabling the look, fell, and visual features wanted but not requiring custom coding expertise.

Code documentation known as the WordPress codex can be overly complex and confusing to understand the source code due to the fact that it’s open source and not beholding to any strict software documentation standards or conventions. Modifying tables and graphs in the SQL database may require additional syntax and PHP language skills.

Blog discussion and comments sections are commonly targeted by spam unfortunately. The only way to prevent spam is to set the screen options to disable blog comment altogether.

WordPress Content Management System

 

 

error: