Need A Web Content Specialist?
Without a competent content copy writer it’s not likely your most important web pages will ever be found, get read, or become productive assets for growing business. A content writing expert or web content development expert provides the writing expertise for writing web content that captures peoples’ attention and is capable of being shared in social media. A web content specialist is proficient in writing web copy that leads to sales conversions.
Regardless of what your exact content marketing strategy is, you’re going to need someone to write lots of content that gets the job done! Our team of specialists can provide great content for your content copy writing needs!
The main business website is generally the end destination you’re wanting to drive sales leads towards, however, anything published on the web can benefit by copy writing. Google continually ups the bar for quality. Talk to Kevin the SEO web content specialist and Content Marketing Guru to learn about achieving simultaneous marketing goals: Get Found >>> Capture Leads >>> Convert Into Sales!
Content Needs To Solve Multiple Marketing Objectives
Content needs to solve multiple marketing objective: attract search engines, engage readers, answers a problem or question, provide useful information, impress the reader, capture a lead, build-up trust, entertain the visitor, prove you’re the expert, and direct a call-to-action choice depending upon exactly what you wish the visitor to do.
Whether it’s a press release, main website, blog, business listing, or any of the 25 content marketing types of content listed on our home page, it’s all content that needs to be written in ways that holds readers’ attention to lower your bounce rate.
Your web content specialist, whether originating from in-house or a freelance writer or an SEO Copy Writer, should have an editorial calendar established outlining the major topics to be written about in your marketing channels, depending upon priorities. For most companies, outsourcing content writing is the best choice to maximize flexibility.
Learn more about our content management services pricing or call Kevin at 303.501.4944.
Read About More Web Copywriting Tips and Strategies
What’s The Best SEO Page Design – Elements & Visual Appeal
- Number of words should be 300+ for internal pages and 500+ for the home page
- Break the information into two to three sections and use paragraph titles or headers with H-tags
- Cover the information with simplicity, yet add value to the argument with additional facts
- Use Copy Writing techniques like: Problem – Solution – Case Examples
- Take Your Time in Writing Headlines
- Add images and graphics to the web page when possible
- Provide a clear call-to-action step for visitors
- Integrate search engine optimization elements for a search engine friendly web site
- Landing Pages, or lead capture pages, should be specially optimized to convert visitors into sales leads
- Create a logical association with other internal web pages to maintain organization – internal linking, siloing, navigation
- Focus on a main keyword, keyword phrase, or topical theme and stay on subject.
Examples of Call-to-Actions
Building call-to-actions steps into your content is critical for conversion marketing. Some of the most common call-to-action steps include filling out a form, making a telephone call, buying a product, subscribing to a newsletter, or scheduling a call back etc. However, simply having a highly visible call-to-action built into your web content writing is not enough. Content inside and outside your website should work seamlessly together which exemplifies true inbound marketing. Off-site content should be connected to on-site content through a logical network of interconnected content, and links coming in from outside trusted domains.
Outsourcing Web Content Creation – Website Copywriting Services
Most business owners eventually will outsource content writing to experts, copy writers, content producers, or experienced journalists versus writing in-house. Your web content writers should be able to write content for email newsletters, do web page copy writing, assemble images and graphics for online, be capable in writing white papers or case studies, be good at generating multimedia voice or video marketing content, plus should keep track of offsite content assets and inventory.
In addition, assign someone to be accountable to document and monitor all incoming links and published commentary from documents such as Press Releases, Social Media sites, Online Review Sites, Business Profiles, and Local SEO assets from the geographical location operated from.
Web content writing services by experts in web copy writing can help make your site one of the top competing sites in your industry, business niche, or marketing vertical.