The Four Pillars of Web Marketing SuccessThe Foundation: SEO-Friendly Site, Social Media, Google Resources, Linking Relationships
This topic is about understanding the necessary framework to successfully compete online by establishing a web marketing platform foundation built upon four pillars. When providing SEO Consultation, we use an analogy of a stool with four legs, which refers to the four distinct internet marketing investment visibility components needing developed to successfully compete in the natural search engine results pages.
Internet marketing investments build ‘internet real estate’ equity, and increase the performance and capability of all four pillars working together.
Four Pillars of Marketing For Website Success
1. Main SEO-friendly Website Content Quality and Content Marketing Strategy
2. Google Accounts Setup – Products, Services, Profiles, Resources, AnalyticsGoogle +
3. Social Media Implementation – Top tier social media accounts that make sense
4. Inbound Linking Offsite SEO – Other Sites Linking In, Incoming Links, Internal Links, Deep Linking
The Inbound Marketing Funnel Concept
Another foundational idea is the marketing funnel. One of the overriding themes of website success is the marketing funnel concept which includes the 4 pillars of marketing on the internet. There are numerous business models to market your business online, organic search marketing, such as affiliate marketing, paid search marketing, email marketing and the like, even direct mail. Contentmarketingspot.com focuses on proven tactics to help businesses earn natural Google search engine traffic by creating an inbound content marketing sales funnel that integrates four areas of focus in order to attract readers and site visitors from off-site content, into on-site content. Earning natural Google search engine traffic delivers high ROI payback once the foundation and platform is created, optimized, and improved upon (although you’re never really DONE!)
You Want Massive Organic Search Engine Traffic Directed Towards Your Main Website!
The marketing funnel concept occurs when companies use content marketing methods, inbound marketing, SEO services, social media, blog posting and sharing, Google +, issuing press releases, gaining valuable publicity and public relations, great web design and development, and all valid internet marketing techniques to constantly improve all four foundations of website success in order to funnel, direct and attract genuinely interested site visitors towards targeted-content web pages, and to the main website, which is your brand storefront and most impressive web asset to generate sales.
Pillar #1 – Website Content Strategy and Overall Quality
The main company website is the foundation of your content marketing platform. It’s not only visually impressive, but has well organized content structured into content silos (information architecture) that’s easily navigable. Creating a marketing strategy plan and documenting the different steps in a marketing plan helps ensure greater web marketing success that can be measured. Once you’re getting fair amounts of daily traffic and observing a Google Analytics bounce rate of below 60ish, one key strategy for further improving website performance will be applying conversion optimization methods to optimize call-to-actions and customer usability experiences.
The sales and marketing funnel concept builds efficiency and effectiveness into all four pillars to establish an effective and efficient web marketing platform. Always keep fine tuning and tweeking for performance optimization, pay attention to details, and measure marketing performance.
How Much Time Does It Take To Establish A Marketing Funnel?
One other concept, one of the ingredients for organic search engine ranking success is the ingredient of TIME. Everything takes time! Budget time. Google requires time to spider and crawl content with their crawlers which could take days or even weeks until content finally finds its way into the Google index, where it’s analyzed for relevance to search queries and assigned competitive rankings positions in the Google SERP listings pages. A search engine friendly website is mandatory.
Eventually in three or six or nine months time, Google should trust and elevate truly worthy content due to a track record of good behavior. No spammy links. Authoritative purposeful content only please.
Pillar #3 – Social Media Implementation
When we talk about creating a social media implementation plan, we’re talking about both creating social media accounts, distributing content on the social media accounts, and also integrating social media content into the main website making it easy to share via social media icons.
The top social media websites most commonly used are Facebook, Twitter, LinkedIn, and Pinterest. Facebook is more socializing and LinkedIn is more business to business, while Twitter is a micro blogging service. Also consider Youtube.com and Instagram. Once key social media accounts are set up, go back and login and improve profile information and begin sharing web content to gain an audience.
Twitter can easily be integrated into different web documents such as RSS feeds that use Twitter feeds for moving fresh data onto the target site.
For an example of social media integration, on our Google + personal and business brand profiles there are outbound links aimed towards major social media profiles, which are then reciprocal linked back.
Pillar #2 – Google Accounts Setup – Webmaster Tools – Analytics – Google +
Google offers many great products and services to take advantage of for measuring marketing success. Local SEO marketers use Google My Business resources and services to enhance local listings visibility for geolocation. Webmaster Tools benefits businesses by providing a feedback platform to communicate with Google and receive messages on problems such 404 errors, website speed issues, or malware security warnings. Other benefits are features to download recent inbound links, having a place to submit an XML sitemap, providing valuable site link data, and crawl error problem notification.
Once your have both Google Webmaster Tools and Google Analytics set up correctly, link the two together from the Google Analytics side for consolidated reporting. The webmaster tools area will contain the master account administrative login access from which personal Google + profiles are created. Setting up your Google accounts (ie. Google Assets) and fully understanding available tools and technologies provides valuable marketing data. Google + is also an important social media channel in your marketing funnel tool set.
Pillar #4 – Inbound Linking – Offsite SEO – Web Visibility
Link building and link development or incoming links are still necessary. Without incoming links leading to web content there is no organic web visibility and therefore no free traffic. We can help you get established and earn links from great content, plus search for new link building opportunities between the four pillars. Keep directing links and traffic toward your main web site as that’s the Holy Grail where major action takes place.
There is much written and published on SEO Linking and search engine optimization consulting. If your online competitors survived the Panda and Penguin and Pidgeon updates they likely have a diversified inbound link profile. Without links there is no ‘gas’ in your website tank. Editorial links from webmasters operating higher authority websites are especially valuable. One key objective is to attract natural links.
Most of Offsite SEO is link building with associalted content, but it’s also optimizing link profiles and creating tiered linking relationships.
Learning how to create content and links professionally builds a solid foundation and content marketing system for your web marketing success.