On-Page SEO: How To GuideOn-site On-page SEO factors remain important to rankings in 2015
On-Page SEO Optimization
On-site search engine optimization practices improve SEO rankings for multiple keywords on the same web page, which increases your probability of ranking high competition head keywords. Increased organic traffic benefits are gained from optimizing web pages hierarchically into keyword groups, topical hubs, or categories, similar to an outline format.
Ranking high-volume head keywords requires advanced SEO strategies due to global, national, or local competition.
To maximize organic search engine traffic cover topics and write in content clusters of related terms – instead of focusing on individual keyword rankings!
Pick a head keyword or two with higher monthly search volume for your title tag. Add multiple lower monthly search volume secondary keywords into supporting paragraph sub-titles, keyword phrases, long-tailed keyword phrases, and semantic content, using different variations of keyword order to improve readability.
On Page SEO Best Practices and Tips – 20 Step How To Guide
- Keyword research and analysis. Launch keyword research software tool. Generate keywords, sort, and analyze keywords. Search for 10+ phrases that have good monthly USA search volume with lower competition, that include variations of keyword order arrangement, versus depending upon outdated on page SEO tactics such as keyword repetition. Keyword research that returns valued long-tailed keywords is the market intelligence that yields a niche competitive advantage.
- Download Keywords with High Commerciality. Download master keyword list from software tool and add them to the project folder for the current on page SEO process session, and for subsequent optimization campaigns. The ultimate keyword possess high monthly USA search volume, low competition, and high cost per click dollar or pay-per-click dollar amounts. Focus on ranking high commercial intent keywords using publicly available historical data from others’ paid search campaigns.
- Create Main Spreadsheet Document URL Map. In a spreadsheet collect the URLs of the pages to be optimized which establishes the URL Map. At a minumum the URL Map includes the home page, main services hub page, and the supporting services sub-pages to be optimized. The idea is to map keywords (keyword mapping) to specific pages to keep things straight, in addition to documenting On Page SEO changes. On new web pages, have your keyword in linkable static URL permalink structure.
- Record Current Major On-page SEO Mechanical Elements. Document current title tag, description metatag, H1 tag, paragraph subheadings or H2 and H3 tags, and parse page content into distinct sections. Document before and after changes to monitor effects.
- Read and Examine Web Page Body Copy. Become familar with the webpage purpose seeking out possibilities to organize the content better and group content into related sections with themed paragraphs. Keep supplementary content to a minimum.
- Create Improved Title Tag, Description Metatag, H1 Tag. A great Title Tag or page title absolutely increases SERP click-through rates delivering more traffic if the corresponding page also conveys genuine value resulting in a lower bounce rate. Avoid duplicate title tags.
- Write Improved Headlines, Sub-titles, Sub-headings, Headings Tags. Improve H2, H3, H4 tags or heading tags above paragraphs that include different variations of the head keyword (ie. title tag keywords). Decide exactly how many H-tags or paragraph sections of content are to be used on the page. In addition, for images on the page use descriptive alt-image alt tags accurately describing visual content.
- Final Keyword Choice List. Select individual keyword phrases, supporting semantic keywords, long-tailed keyword phrases, and LSI keywords that will provide more depth of coverage towards the overall page topic or paragraph sub-topic.
- Judiciously Integrate Keywords & Raise Reading Level of Content. Advance the subject. Mention head keywords early in the body copy. For on page SEO basics, usually ten or more keyword phrases supportive of the topic can be added into pages with word count of 500+ words. Strive to make content more interesting by publishing more sophisticated vocabulary, increase complex words usage and reading level yet keep it legible and usable, add opinions, include rich media for improved quality signals, and develop new concepts not based on keyword search terms, versus merely cranking out generic thin content with over usage of simplistic stop words such as “you”. The idea is to communicate an enhanced never-before-seen message while integrating helpful keywords. For added benefits, organize messages into content silos for the best website structure and information architecture (eg. content buckets), including in menu navigation.
- Additional Copy Writing. Adding more content could be necessary in order to increase the content topical coverage, or to support the integration of 10+ keyword additions. Longer in-depth content with more words per page, say 500+ to 1500+ wordsin content length develops the topic more completely and imcreases the probability of ranking on multiple keywords for well-written pages.
- Cover Both Organic SEO and Local SEO Bases. Work in new content ideas that were missed in the initial page copy writing. Fill content gaps brought to light through keyword research. Add local search marketing content. Include local business schema markup. Express NAP consistently. Organic SEO and Local SEO feed off each other and must be synchronous. Link the content to an expert author via Google+ Authorship markup.
- Stylize The Content. Make it easier on the eye making it content scannable and readable by bolding text or emphasis, adding italics, or adding different colored text and relevant links to make the page more interesting looking aesthetically making it easier on the eye.
- Install Relevant Outbound Contextual Links. In the body of content, link to outside authoritative citation sources or independent research, citing references for improving user experience and adding authenticity to the page. Be a participant in the web community.
- Add Visual Content and Embed Videos. Videos enhance user experience and improve website performance. Add photos with captions, infographics, embed Youtube videos, or publish transcripts of customer testimonials and don’t forget to add structured data.
- Quality Control. Proofread the page making sure the content reads naturally and covers different aspects of the topic. Web page load speed should be under 4 seconds!
- Submit the Revised XML Site Map. Refreshing XML sitemsps identifies recently edited pages to Google Webmaster Tools. Create a site map that refers to linkable urls. Use absolute URLs versus relative URLs. Use breadcrumb navigation and a HTML site map.
- Make Further Adjustments, Refinements and Tweaks for Readability. Circle back to crawled pages in a week or two, after Google has crawled or spidered the page, cached the page, and actually added the new page content into their index. Review and evaluate measuring Google Analytics data for new page impressions attributed to edits and modifications. Watch for new Google keyword ranking momentum. The indexing and ranking process could take 2-4 weeks depending upon visibility and incoming links.
- Internal Linking to Maximize Link Equity. Drive internal links to the most important pages directing internal page rank flow. In some cases it makes better sense to come back to internal linking in a later on page optimization pass. Add deep linking or deep links between blog posts and pages. Carefully link out to target pages with natural sounding anchor text, avoiding link anchor text over-optimization. Fix broken links.
- Conduct Some Outreach, Promotion, Marketing or Link Building. Distribute and promote the finished product. Use social media sharing, Google+ sharing, or distribute the content to your email subscription list. If your site has good web visibility and your site has enough domain authority, the page can immediately begin attaining rankings from search queries. If user experience is high, and page bounce rates are low for organic SEO traffic, Google will deliver even more future natural search engine traffic to the page.
- Ongoing SEO. Reviewing Google Analytics data in future weeks provides new keyword ideas from SEO Queries data to create new content further drilling down to the granular content level. Keep making the page better – measure and refine. More effort proofreading and expanding on the theme can increase conversions.
How To Do On Page SEO Checklist
How To Improve Search Engine Ranking
The Keyword Grouping and Organizing Process ensures improved organization of content in a hierarchical layout for superior information architecture, making it easier to improve Google search engine rankings applying on page SEO factors and techniques.
On-page and off-page SEO is basically a series of incremental content improvement steps, that include testing, experimentation, hard work, continued learning. Real-world field practice comes in handy.
The On Page SEO process used by SEO specialist experts, along with documenting the search engine optimization best practices and steps taken over a period of time, provide factual data on how to optimize your website in ways that lead to increased traffic visits.
How To Do SEO Marketing: Words of Wisdom
Business owners wanting to know how to optimize a website, whether it’s DIY SEO, or if they’re outsourcing SEO marketing, need to dive into the process head on and share responsibility for the outcome.
Develop a team atmosphere where team members are accountable. Make sure the copywriter, webmaster, SEO Specialist, business owner, and web developer perform their digital marketing roles.
Quality content and the SEO process take substantial effort – paying off at the end of the day!
Realize that even the best SEO tools, web page optimization techniques, or SEO page analysis software CAN NOT outdo the results that human beings can achieve through taking the time to craft enjoyable, insightful, informative purposeful content resolving SEO queries.
Improving Search Engine Optimization On-Page Guarantee
The only guaranteed SEO results promised from improving search engine optimization on-page should be in the manner of guaranteeing a search engine friendly website, which is the foundational platform for attaining all future rankings, versus promising #1 Google rankings that are clearly out of your control.
Learn SEO Best Practices for improving search engine optimization on-site, and learn the basics of the multiple Steps in the SEO Process.