On Page SEO Process: How To Guide

For optimizing web pages, listed below are On Page SEO best practices that can be used to improve SEO ranking for multiple keywords on the same web page, which increases your probability at ranking high competition head keywords.  Increased organic traffic benefits are gained from optimizing web pages hierarchically into keyword groups, topical hubs, or categories in outline manner.  Ranking head keywords requires advanced SEO strategies.

To maximize organic search engine traffic cover topics and write in content clusters of related terms - instead of focusing on individual keyword rankings!

Pick a head keyword or two with higher monthly search volume for your title tag.  Add multiple lower monthly search volume secondary keywords into supporting paragraph sub-titles, keyword phrases, long-tailed keyword phrases, and semantic content, using different variations of keyword order.

The On Page SEO Optimization Process begins after the initial page content is drafted!

On Page SEO Best Practices and Tips – 20 Step How To Guide

    1. Keyword research and analysis.  Launch keyword research software tool.  Generate keywords, sort, and analyze keywords.  Search for 10+ phrases that have good monthly USA search volume with lower competition, that include variations of keyword order arrangement, versus depending upon outdated on page SEO tactics such as keyword repetition.  Keyword research that returns valued long-tailed keywords is the market intelligence that yields a niche competitive advantage.
    2. Download Keywords with High Commerciality.  Download master keyword list from software tool and add them to the project folder for the current on page SEO process session, and for subsequent optimization campaigns.  The ultimate keyword possess high monthly USA search volume, low competition, and high cost per click dollar or pay-per-click dollar amounts.  Focus on ranking high commercial intent keywords using publicly available historical data from others’ paid search campaigns.
    3. Create Main Spreadsheet Document URL Map.  In a spreadsheet collect the URLs of the pages to be optimized which establishes the URL Map.  At a minumum the URL Map includes the home page, main services hub page, and the supporting services sub-pages to be optimized.  The idea is to map keywords (keyword mapping) to specific pages to keep things straight, in addition to documenting On Page SEO changes.  On new web pages, have your keyword in linkable static URL permalink structure.
    4. Record Current Major On-page SEO Mechanical Elements.  Document current title tag, description metatag, H1 tag, paragraph subheadings or H2 and H3 tags, and parse page content into distinct sections.  Document before and after changes to monitor effects.
    5. Read and Examine Web Page Body Copy.  Become familar with the webpage purpose seeking out possibilities to organize the content better and group content into related sections with themed paragraphs.  Keep supplementary content to a minimum.
    6. Create Improved Title Tag, Description Metatag, H1 Tag.  A great Title Tag or page title absolutely increases SERP click-through rates delivering more traffic if the corresponding page also conveys genuine value resulting in a lower bounce rate.  Avoid duplicate title tags.
    7. Write Improved Headlines, Sub-titles, Sub-headings, Headings Tags.  Improve H2, H3, H4 tags or heading tags above paragraphs that include different variations of the head keyword (ie. title tag keywords).  Decide exactly how many H-tags or paragraph sections of content are to be used on the page.  In addition, for images on the page use descriptive alt-image alt tags accurately describing visual content.
    8. Final Keyword Choice List.  Select individual keyword phrases, supporting semantic keywords, long-tailed keyword phrases, and LSI keywords that will provide more depth of coverage towards the overall page topic or paragraph sub-topic.
    9. Judiciously Integrate Keywords & Raise Reading Level of Content.  Advance the subject.  Mention head keywords early in the body copy.  For on page SEO basics, usually ten or more keyword phrases supportive of the topic can be added into pages with word count of 500+ words.  Strive to make content more interesting by publishing more sophisticated vocabulary, increase complex words usage and reading level yet keep it legible and usable, add opinions, include rich media for improved quality signals, and develop new concepts not based on keyword search terms, versus merely cranking out generic thin content with over usage of simplistic stop words such as “you”.  The idea is to communicate an enhanced never-before-seen message while integrating helpful keywords.  For added benefits, organize messages into content silos for the best website structure and information architecture (eg. content buckets), including in menu navigation.
    10. Additional Copy Writing.  Adding more content could be necessary in order to increase the content topical coverage, or to support the integration of 10+ keyword additions.  Longer in-depth content with more words per page, say 500+ to 1500+ wordsin  content length develops the topic more completely and imcreases the probability of ranking on multiple keywords for well-written pages.
    11. Cover Both Organic SEO and Local SEO Bases.  Work in new content ideas that were missed in the initial page copy writing.  Fill content gaps brought to light through keyword research.  Add local search marketing content.  Include local business schema markup.  Express NAP consistently.  Organic SEO and Local SEO feed off each other and must be synchronous.  Link the content to an expert author via Google+ Authorship markup.
    12. Stylize The Content.  Make it easier on the eye making it content scannable and readable by bolding text or emphasis, adding italics, or adding different colored text and relevant links to make the page more interesting looking aesthetically making it easier on the eye.
    13. Install Relevant Outbound Contextual Links.  In the body of content, link to outside authoritative citation sources or independent research, citing references for improving user experience and adding authenticity to the page.  Be a participant in the web community.
    14. Add Visual Content and Embed Videos.  Videos enhance user experience and improve website performance.  Add photos with captions, infographics, embed Youtube videos, or publish transcripts of customer testimonials and don’t forget to add structured data.
    15. Quality Control.  Proofread the page making sure the content reads naturally and covers different aspects of the topic.  Web page load speed should be under 4 seconds!
    16. Submit the Revised XML Site Map.  Refreshing XML sitemsps identifies recently edited pages to Google Webmaster Tools.  Create a site map that refers to linkable urls. Use absolute URLs versus relative URLs.  Use breadcrumb navigation and a HTML site map.
    17. Make Further Adjustments, Refinements and Tweaks for Readability.  Circle back to crawled pages in a week or two, after Google has crawled or spidered the page, cached the page, and actually added the new page content into their index.  Review and evaluate measuring Google Analytics data for new  page impressions attributed to edits and modifications.  Watch for new Google keyword ranking momentum.  The indexing and ranking process could take 2-4 weeks depending upon visibility and incoming links.
    18. Internal Linking to Maximize Link Equity.  Drive internal links to the most important pages directing internal page rank flow.  In some cases it makes better sense to come back to internal linking in a later on page optimization pass.  Add deep linking or deep links between blog posts and pages.  Carefully link out to target pages with natural sounding anchor text, avoiding link anchor text over-optimization.  Fix broken links.
    19. Conduct Some Outreach, Promotion, Marketing or Link Building.  Distribute and promote the finished product.  Use social media sharing, Google+ sharing, or distribute the content to your email subscription list.  If your site has good web visibility and your site has enough domain authority, the page can immediately begin attaining rankings from search queries.  If user experience is high, and page bounce rates are low for organic SEO traffic, Google will deliver even more future natural search engine traffic to the page.
    20. Ongoing SEO.  Reviewing Google Analytics data in future weeks provides new keyword ideas from SEO Queries data to create new content further drilling down to the granular content level.  Keep making the page better – measure and refine.  More effort proofreading and expanding on the theme can increase conversions.

How To Improve Search Engine Ranking

The Keyword Grouping and Organizing Process ensures improved organization of content in a hierarchical layout, making it easier to improve search engine rankings for difficult head keywords in Google rankings through superior on page SEO factors.

On page and offpage SEO is basically a series of incremental content improvement steps, that include testing, experimentation, hard work, continued learning, and real-world field practice.

The On Page SEO process by SEO Specialist Experts, along with documenting the process of search engine optimization best practices, provide you with real-world data on how to optimize your website in ways that make noticeable positive marketing differences.

Improving Search Engine Optimization On Page Guarantee

The only guaranteed SEO results promised by improving search engine optimization on page should be in the form of guaranteeing a search engine friendly website, which is the foundation of all future rankings, versus promising #1 Google rankings that are clearly out of your control.

Learn SEO best practices for improving search engine optimization on site and learn the basics of search engine optimization process steps.

How To Do SEO Marketing:  Words of Wisdom

Business owners wanting to know how to do SEO marketing to optimize a website, whether it’s DIY SEO, or if they’re planning to buy SEO marketing from an ourside source, need to dive into the process head on and share responsibility for success.

Develop a team atmosphere where team members are accountable.  Make sure the copywriter, webmaster, SEO Specialist, business owner, and web developer perform their roles.

Quality content and the SEO process take substantial effort – paying off at the end of the day!

Realize that even the best SEO tools, web page optimization techniques, or SEO page analysis software CAN NOT outdo the results that human beings can achieve through taking the time to craft enjoyable, insightful, informative purposeful content resolving SEO queries.

How To Do On Page SEO Checklist

How-To-Do-On-Page-SEO-List

Building A Competitive Advantage Online

Online marketers must continually work to develop an online competitive advantage to surpass onlinw competitors.  Small businesses have numerous realistic ways to develop niche competitive advantages,  stand out from the crowd, and prevail in search engine results by using right strategies, tactics, market intelligence, and SEO specialist guidance.

In the real world, competition is fierce in all marketing verticals where there’s significant money to be made by surpassing the competition.  Getting the most valuable traffic online depends upon winning the battle for increased business visibility!

Create Exceptional Visual Content – Video & Written Content

Every topic, theme, subject, issue and niche has been covered, published, stated and written in hundreds of ways online ahead of you.  To beat the online competition it requires creating exceptional written or audiovisual content, meaning that people are enriched, and then you must promote or share that content until it begins gaining momentum.

Google algorithms favor outstanding content that results in positive user experiences;  versus prior algorithms that were more link-based in assessing which content document is more authoritative and deserving of attaining higher natural search engine visibility.

Once Google is kind enough to ‘give’ you some organic search engine traffic, you’d better take care of that site visitor and treat them right, or else they’ll bounce off the page.  Whether they stay or leave – Google knows, and is collecting web page metrics and keeping score!

Beyond ensuring content quality which is under your control, focus on improving on-site SEO, and yes it’s still necessary to build up off-site SEO factors such as incoming links.

Competitive Advantage in Google

A few productive ways of building competitive online advantages are listed below.  The list is far from exhaustive, as there are numerous great visibility-enhancing ways to build competitive advantages that empower company owners to overtake competitors one keyword phrase or keyword theme at a time.

10 Examples to Build A Competitive Advantage Online

Best Ways to Build Competitive Online Advantage

What’s The Meaning of Competitive Advantage?

A competitive advantage is established whenever a business makes a noticeable positive impression connecting with consumers, influencing people with valuable insights, and maybe even impacting somebody into becoming motivated enough to write positive online reviews about their experience, or offer word of mouth recommendations.

Certainly, your online marketing activities can get you a competitive advantage, and that’s where Organic SEO Specialists come into the picture.  You’ll know it when a competitive advantage is secured because people will remember your brand and return to it!

Listed below are 10 examples of competitive advantages that businesses can use to overtake online competition.  You don’t have to be the best in all cases, but you need to excel in at least one technique, element, or factor to build a sustainable competitive advantage.

10 Competitive Advantage Examples

  1. Incoming Links Profile – Off-page SEO Competitive Advantage:  A better incoming link profile linking into your main site, and deep-linking into internal pages, from a diversified group of reputable domains presents a good competitive advantage example.  Incoming links are still valuable for off-page SEO.  Links leading into your social media accounts also count.  Naturally acquired editorial links given freely by people appreciating your content is uniquely powerful, natural, authentic, and preferable.  Many content marketing advantages are realized once you start earning natural links.
  2. Social Shares in Social Media – Having a social media sharing community of people that follow and share your branded content is a powerful online competitive advantage.  We recommend getting social media sharing widget icons installed on your website and blog, also known as a social share bar or social media button.  Next time your publish a worthy blog post, post to your social following in social networks.  Make it easy for others to share content, and then re-purpose content multiple times.
  3. Integration of Micro data Schema.org Markup:  Microdata or Schema markup is a productive technique for allowing your website to communicate types of content and data more clearly to Google.  Schema markup and structured data give you a competitive advantage by enabling Google to evaluate and more easily understand site content.  Google authorship markup is no longer that useful, however, other types of semantic markup include: Local business schema, videos, customer testimonials and reviews, and event postings schema makes a positive difference.
  4. Google Authorship Integration  – Adding Google Authorship schema to your site connecting to your Google + personal profile improves online content visibility.  Google Authorship schema can add author headshot profiles in search results, boosting brand visibility of recognized expert authors and increasing search results click-through rates.  In the future, Google author rank could be an additional ranking signal demonstrating authority.  No online presence would be compete without building out your Google personal profile and Google Local Plus business profile pages.
  5. The Customer Service Competitive Advantage :  Treating potential customers and existing clients with respect, dignity, and genuine attention to serving their needs striving to be the very best in the business gives you a sustainable competitive advantage for building your brand online.  Whether it’s in retail or services industries, paying attention to details such as responding quickly to online form inquiries distinguishes companies from the competition.  Treat people fairly, respectfully, and respond promptly.  Two additional benefits are realized:  establishing brand loyalty, and the possibility of gaining valuable positive online reviews benefitting local search marketing visibility.
  6. Local Online Reviews – Authentic positive online reviews in sufficient volume posted from real clients that recommend doing business with you is a legitimate form of competitive advantage that differentiates your company in Google, versus businesses that either have no online reviews, phony online reviews, or negative online reviews.  To be successful in the Local SEO results listings, local online reviews are crucial, as is paying attention to reputation management.  Google+ reviews are great along with other top Local SEO review sites such as Yelp.com and Merchantcircle.com.
  7. Improve Website Usability – Design a website with logical site menu navigation leading to well-organized web content enabling site visitors to quickly find exactly the information that solves their search query to improve website user experience.  Write about topics in-depth with lengthy multi-faceted content that includes paragraph sub-headings making web pages easily scannable.  Fix broken links.  Break up textual content with visual content such as images, photos, videos, and infographics.  Make sure website load speed time is 4 seconds or under.  Add image alt-tag descriptions.  Have a professional looking website design.  Prominently display contact information.  Don’t overdo internal linking.  Link out to resources citing the original source.  Include clear call-to-actions.  Use an easily readable text font.  Allow sufficient white space.  Keep paragraphs short and concise (not like here).  Continually improve conversion rate optimization.  Publish evergreen content.  The best user experience websites have responsive website design.
  8. Use Best Responsive Website Designs in Website Upgrades – An outdated website is a recipe for failure.  Work with a website design agency that knows how to build a responsive website.  WordPress responsive website design templates are great for marketing, and include online visibility features and plugins.  A responsive design website ensures your content is user-friendly across multiple computer hardware platforms including desktops, tablets, and mobile devices.  Having a mobile-friendly website conveys clear ranking signals to Google that you’re serious!  Combined with organized website content, effective content management systems, and exacting use of long-tailed keywords strategy you’ve got a nearly unbeatable combination of factors running in your favor!  If you’re online competitors don’t have a responsive website there’s an opening for you to develop a new online competitive advantage.
  9. Video Marketing and Visual Content – In web design layouts, break up paragraph text to give your reader‘s eyes a rest and create a better user experience.  Visual content includes published images, photographs, pictures, infographics, graphs, colorful charts for statistics and research, presentations such as Powerpoint documents, tutorials, and webinars.  There are tons of statistics describing the benefits of video marketing to support the conclusion that video content marketing is a considerable competitive weapon.  It’s easier for people to watch a video than read text.  Video makes a powerful impact!  In fact, video marketing can help in lowering customer bounce rate considerably, keeping humans on your site longer, which is recognized by Google if Google Analytics is installed.  Lower bounce rates are leading indicators of higher search engine rankings.
  10. Learn how to use long tailed keywords on your website.  Adding a business blog to your website creates the perfect setting for writing long-tailed keyword integrated blog posts.  Long tailed keywords are easier to rank for and attract highly-targeted business leads.  Business owners may want to contact an SEO Consultant Specialist to do the keyword analysis and research to identify keyword themes that are realistic and commercially profitable to target that online competition may be ignoring.  #10 is my favorite!

Niche Competitive Advantage

Proven internet marketing techniques, like having a professional website design, build credibility and online authority in your business niche.  Business owners should learn about the benefits content marketing visibility provides.

An SEO consultant should know content marketing, business niche competitive factors, social media, Google + and about creating a search engine friendly website.  It could take several months of tenacious effort to land in the top 5 Google search results rankings.  Be patient and persistent.  Realize that your online competitors have invested at least 20+ hours in optimizing their online presence, and you need to do the same.

Integrating a business blog onto your website is an idea to consider for publishing branded content.  The benefits of blogging are unique, powerful, and certainly cost effective.  Make sure every blog post counts.  There are dos and dont’s.

Fresh content publishing upgrading your website content regularly produces better rankings and visibility results, especially when also sharing blog posts on social media platforms.  Remember to remove stale content that can cause a drag on overall domain rankings.  Diagnose and fix 404 error codes.  Remove duplicate content to strengthen pages.

Learn how to find an SEO expert that never runs out of cost-effective ways to promote your content and brand and company.  You’ll know it when you’ve found the right expert.  Life gets easier when you’re seeing results from efforts and investments.

10 Examples to Build A Competitive Advantage Online

Best Ways to Build Competitive Advantages Online

How To Measure SEO Performance

Business owners should concern themselves with how to measure SEO performance for dollars invested.  For companies competing online that depend upon earning free organic search engine traffic as part of their content marketing strategy, tracking and measuring SEO key performance indicators (KPIs) provides the data to target, monitor, and evaluate campaign progress in moving the ball forward.

Creating an online presence is a business goal that leads to financial rewards.  Work with a team of digital marketing experts to create online visibility and measure key data points, baselines, and benchmarks on page and off page.

If website owners want to know how to improve SEO on page, versus focusing on off page SEO factors, they need to have the best data to measure key SEO metrics, need to learn about what priorities to focus on, plus will need advanced keyword research data and analysis for organizing website content into a hierarchial structure.

SEO Performance Metrics

At different steps in creating online visibility, different SEO performance metrics, key indicators, techniques, and strategies become higher priorities.  Taking the process a step at a time keeps the project organized.  For example as a rule-of-thumb, a new website needs to have roughly 20 pages of organized website content to begin having a realistic chance of surpassing savvy online competitors for commercially valuable keyword traffic.

Keyword research can become one of your most important online competitive advantages.  In addition, you need real live traffic in order to measure it.  Give it some time to develop.  Get Google Analytics installed and working ASAP in order to begin recording valuable SEO performance data.

Numerous benchmark measurements and SEO performance metrics become more useful once you’ve learned some of the best ways to increase business visibility.  SEO friendly websites, superior on page SEO techniques, social media integration, link building, Google Local Places marketing, and writing exceptional content are all key parts of the web marketing success formula.

At a bare minimum have Google analytics, Google webmaster tools, a Google + Personal profile, and company branded Google + Local Places page set up.

SEO Performance Indicators and Measurements

As is the case with any website upgrade or improvement project, one of the best ways to evaluate progress is by recording certain SEO benchmarking measurements over a period of time on how your site is performing against online competitors.

Without recording baseline measurements for benchmarking you’ll miss key data points to measure against.  We always start initial SEO consultation projects by generating a baselines and benchmarking report in the SEO Audit Review to collect data points and initial SEO KPIs or key performance indicators.

Google Analytics allows website owners to measure SEO results realized in all marketing channels:  organic search, direct traffic, referral traffic, and social media engagement.

Measuring SEO Results using Google Analytics

Measuring SEO Results

Measuring SEO Results

Go to Alexa.com and record a global traffic rank reading using their web analytics tool.  Then conduct a Google operator command for “site” to count the number of indexed digital assets, web pages, images, videos, urls, etc. that are Google indexed and compare that number with the number of pages indexed for online competitors.  The command goes like this:  site:www.yourwebsitehere.com

Document baseline readings for competitors’ leading industry niche websites such as quantifying how many indexed backlinks have accumulated over the years compared to your site’s backlink profile.  Check website load speed at Pingdom.com and compare top competing websites with the open site explorer tool at Moz.com.

Quantify how long your root domain has been registered versus online competitors.  Longer domain registrations lead to higher domain authority.   Domains that are registered for more years that don’t deploy spamming behavior have equity value referred to as Domain Authority or Domain Ranking.

SEO Key Performance Indicators – SEO Benchmarks – SEO Metrics

  • Overall website traffic for visitors leading in from all marketing channels
  • Click Through Rate or CTR from organic search results
  • Number of Impressions for G+ Local page, Google My Business page
  • Organic SEO Sessions or organic search engine traffic monthly trend
  • Conversion rate into sales
  • Bounce Rate percentage calculating how often visitors leave your main website without clicking to more pages
  • Sessions: as reported in Google Analytics when humans find and interact with your website
  • Average Duration of time in minutes spent on site
  • What is the website speed load time?  4 seconds load time or less is critical!
  • Number of Google indexed pages as reported from Google “Site” operator command
  • Monthly Site Visits realized in all marketing channels
  • How many different pages or posts are attaining first page (ie. Top 10) Google rankings
  • Percentage of organic traffic vs Direct and Referrals traffic earned
  • Number of total impressions shown in GWT for last 30 days
  • Amount of keyword phrases leading to page impressions
  • Compare new visitors to returning site visitors to identify trends
  • Number of customer conversions or sales generated as a percentage of all live site visits
  • Monetary value received per business transaction
  • SEO Queries that generate search engine impressions
  • Quantity of Incoming Backlinks referred to as Link Popularity
  • Domain Authority as measured and reported by Opensiteexplorer.com
  • Landing Pages as shown in Google Analytics
  • Organic Search Traffic Visits last 30 days
  • Amount of social media shares and human interactions
  • SEOs also pay attention to hosting statistics such as server uptime and page load speed
  • Google Page 1 search results

Measure Website Performance On Broad Keyword Themes

Your objective is to increase the quantity of search engine hits and actual human site visits and sessions for as many head keywords, keyword phrases, and long tail keywords as possible, for as many internal web pages that will not only earn targeted traffic and clicks, but lead to a measurable increase in sales.  Pay particular attention to reducing bounce rates percentages reported in Google Analytics.

Don’t obsess on one specific keyword ranking achievement which is shortsighted thinking.

The objective is to increase targeted traffic for entire keyword themes to all your internal web pages for multiple topics, versus merely focusing upon your home page rankings which is a common mistake.  Focus on gaining higher topical authority!

Your off-site and on page internal linking strategy should link most frequently to the highest priority web content (ie. highest volume keywords).  Identify the top Landing Pages currently attracting traffic and improve the pages.   Share genuine added-value content in social media to attract editorial links to increase online visibility.

The bottom line is that all website performance statistics are important.  Once a website is earning traffic from multiple sources it’s time to have a meeting of the minds to begin seriously tracking the web statistics most important for increasing sales and achieving business goals.

What’s The Best Digital Marketing Team Structure?

Need A Digital Marketing Project Manager?

For companies looking to dominate their business niches, careful attention should be paid to developing the right digital marketing team structure and team leadership. Owners of top ranking websites in your industry have figured out how to assemble a high-performance work team that gets the important things accomplished for showcasing digital assets.

What does your digital marketing team currently look like? For most small businesses a combination of using internal and external talent works well with the right team leadership in place to drive the project.  You need a plan, strategy, and execution!

Your Marketing Team Leader Choice is Critical

Leaving out any key digital marketing components will lead to problems getting found online. For this reason, small businesses should consider seeking out proven internet marketing team leadership that recognizes what needs done, knows who the best expert would be to accomplish the task, realizes what the most important priorities are at that stage, knows all the right project management steps to take, is capable of executing or managing all steps and strategies, and gets project tasks scheduled and completed on time.  Understanding the different aptitudes and skills needed for effective digital marketing teams is integral.

SEO Consultants are tasked with integrating many interrelated marketing disciplines and should be considered for leading digital marketing teams.

What Are The Business Owners’ Available Options?

  1. A Full Service Digital Agency or Denver digital marketing agency is an option for small businesses for their inbound marketing.  Digital marketing agencies are indeed effective at providing capable talent, and sometimes use outside or temporary subcontractors themselves for specialized talent requirements, but the down side of full service agencies is more often related to higher cost markups for higher gross margins built into pricing models, not to mention requiring multiple-month signed contracts and larger overall commitments.
  2. Hiring and Training New or Existing In-house Employees is an option but is not usually practical when some marketing components can be executed less expensively using outside expertise or freelancers on a project-to-project basis or flat fee basis.  In addition, considering today’s rediculous challenges of government regulations and imposing oversight, most companies don’t want to take the risks associated with hiring full time equivalent (FTEs) employees on the payroll.  Internal staff or employees are most suited for writing content, reviewing and approving final editorial versions of content published to meet editorial calendar deadlines, or for making necessary changes and edits to the CMS much like a webmaster would do.  In-house employees are also useful for generating new content ideas based upon what questions customers are asking about.
  3. SEO Consultation with an Outsourced Expert provides the business owner with multiple advantages:  more flexibility to hire and fire individual experts such as community managers, proven experience in coordinating various marketing disciplines while operating in a team environment, greater project accountability, no contracts necessary, a nimble organizational structure, and faster time schedules for bringing in broad-based inbound marketing knowledge!  For specialized project tasks like infographics creation or video production, outside freelancers with special skills are best in this best-of-all-worlds approach.

Business Leads Originating From Multiple Marketing Channel Sources

You have the right digital marketing team structure and marketing funnel when consistently earning daily qualified business leads originating from multiple marketing channels (eg. mobile, web, social, referrals, direct traffic, blog, video, images, email, reviews, organic search etc.).

Bringing in highly experienced SEO consultation helps businesses achieve their online marketing goals of making money, earning a profit, and growing businesses online while expending minimal resources.

Digital Team Structure

Advanced SEO Consultants, or Organic SEO Specialists, qualify to serve as digital marketing team leads and are worth exploring as the best overall choice for team leadership driving the project, as they’re accustomed to working in a high-performance team environment that includes a graphic designer, social media writer, internal marketing strategist, business owner, webmaster, and web developer.

Organic SEO Specialists thrive on maximizing visibility and lead generation capability of all web assets.  Unfortunately, some businesses are still in the dark about exactly what’s required to succeed online, are delaying taking necessary steps for succesful inbound marketing.  They’re used to being accountable for overall web site success and performance!  It takes a lot of moving parts and incremental steps to get digital marketing right.

How To Manage A Marketing Team Using SEO Consultants

Search engine optimization expertise has evolved into a systems integration approach evidenced by recent popular occupation naming conventions used such Inbound Marketing Consultants, Content Marketing Experts, or Digital Marketing Consultant.

To get a competitive edge online, consider working with an independent or freelance SEO consultant to direct all key aspects of your online marketing instead of signing a large ongoing monthly contract commitment with a higher-cost full service digital marketing agency.  Some SEO Specialists, like myself, have over 10,000 hours of digital marketing experience in diverse marketing disciplines that’s invaluable for earning organic traffic.

Finding Ways To Utilize Internal Talent and Current Staff or Employees

To hold costs down, get creative in using existing company employees.  For example, publishing of fresh, quality, targeted content will always be needed.  The consultant can train, coach, or educate employees on writing content that serves multiple purposes, versus management having to pay more for an expensive or unproven outside copy writer.

SEO specialists can actually layout a well-researched keyword outline in advance for a proposed page needed to fill a content gap, identify keywords phrases, write the title tags and headings, and then present the package to the employee to fill in the blanks writing paragraphs of quality targeted content.  This is super effective and efficient!

Examples of Often Overlooked Digital Marketing Components & Mechanisms

            • Website Shortcomings such as Thin Content or Poor Content Organization
            • Not Taking Full Advantage of Google + Personal and Business Profiles
            • Failure to Continually Publish Valuable Content Answering Your Customer’s Questions
            • Technical SEO problems Such broken links or Canonicalization Indexing Issues
            • Failure to Work on Building Incoming Links Increasing Website Visibility
            • Poor Website Design that is Unimpressive Leading To High Bounce Rates
            • Lack of Knowledge And Factual Data on How Top Online Competitors Are Beating Them
            • No Set SEO Strategy or SEO Plan In Place
            • Having An Understanding of Effective Local Content Marketing Strategies
            • Lack of Patience And Tenacity In Executing and Implementing Many Detailed Steps
            • Too Attached To Old Ways To Give Up Some Control and Do Things Differently

Does any of the above key digital marketing components issues sound familiar?

Creating the Digital Marketing Plan or SEO Strategy

Outside independent consultants work on a project basis for a set fee starting with creating a digital marketing plan.

An independent consultant or specialist can produce a customized digital marketing plan that allows the business to “pay-as-you go” as the budget allows, from month to month, while selling you only the products and services that YOU want, for added client friendliness and just plain being easy to do business with.  It often makes for a more successful and less stressful project when taking things a step at a time.

On average, it’s going to take 25+ hours of focused SEO marketing labor cost to start getting organic search engine traffic for mildly competitive businesses.

Keep It Simple- No Contracts – Use A Step-by-Step Process

To keep things simple, separate the project into different steps, stages, or phases based upon priorities simplifying the process from the beginning.  For example, we work in five or six hour blocks of labor time based upon a statement of work.

Small businesses can remain nimble and stay more in control by working on a project basis, hourly basis, or flat fee basis using outside consultants instead of contracting for large dollar amounts with full service digital agencies.

The important part of the challenge is in finding just the right expert that can be trusted to direct the various components of digital marketing for your most important digital assets.

Key Digital Marketing Components

              • Having a Competent Website Design & Web Development Expert
              • Hiring A Good Webmaster and Web Hosting Company
              • SEO Strategy & Plan for Gaining Organic Traffic
              • Content Development Ideas & Content Writing from Web Content Copy Writers
              • Link Building Services to Gain Website Visibiliey
              • Mobile Website Marketing
              • Landing Pages, Offer Pages, or Squeeze Pages
              • Social Media Marketing Campaigns Using a Community Manager
              • Taking Full Advantage of Google Assets
              • Ensuring appropriate call to actions are present
              • Fast websites or fast website load time is mandatory
              • Making Sure Your Collecting and Tracking Analytics

Secondary Marketing Strategy Components to Maximize Web Visibility

              • Email Marketing
              • Video Marketing – Video Production such as Youtube, Vimeo
              • Pay Per Click – Paid Search Advertising
              • Affiliate Marketing
              • Infographics Design and Development for Photos, Images & Pictures
              • Conversion Optimization and Website Usability Consulting
              • Work with a Digital Content Marketing Agency in your City
              • Brand Development & Brand Awareness Campaigns
              • Business Blogging – Business Blog Integration
              • Google Experts in Google + , Google Analytics or Webmaster Tools
              • Google Image Search Production Ranking Photos & Images
              • Website Design Upgrades – Web Development such as WordPress
              • Utilizing Content Curation as a Marketing Method
              • E-Commerce Website Development – Online Shopping Carts
              • Ongoing mohtnly SEO adjustments and tweeks
              • Public Relations and Online Press Releases to Gain Publicity
              • Finding a Competent Webmaster

Face it, marketing a business in the digital age is indeed complex, yet it doesn’t have to be overwhelming.  Take the time to identify local proven digital marketing companies to make your life easier.

Colorado SEO Expert Marketing
5744 South Harlan Street
Littleton,
CO
80123

(303) 501-4944

What Does An SEO Consultant Do?

SEO Consultant Job Description

The job description of an SEO Consultant has been transformed and skill-upgraded.  With the contemporary focus on a Holistic SEO and systems integration approach, there’s a new set of job deliverables focusing upon the end-game of creating better content experiences for users.  The SEO Consultant job description comprises extensive strategic and tactical skills, converging the big picture and requiring higher level actions due to social media, Google+ integration, content quality considerations, mobile search, and ongoing search engine updates.

Organic SEO Consulting Duties and Responsibilities

SEO consulting duties, responsibilities, tasks and job descriptions now cover a dynamic spectrum of marketing disciplines in varied marketing channels functioning with interrelated relationships.  What has remained constant over time are continuing needs to:  achieve higher Google search engine rankings, get more content discovered, create lasting results, and improve conversion rates, all-while operating in a continual onslaught of increased competition.

Examples of new terminologies and lingo creeping into the SEO Job Description and being written about in industry blogs include sophisticated disciplines such as Responsive Website Design | Knowledge Panels | Cloud Computing | Mobile Website Design| Conversion Rate Optimization| Canonicalization | Latent Semantic Indexing | Concept-Based Web Search.

Start With A Search Engine Friendly Website

Before getting into specific skills that SEO consultants need to master, the best starting point and ground zero objective that business owners must strive for is an SEO Friendly Website.  This cannot be emphasized enough!  The most basic of skill set needed by search engine optimization consultants is to be able to deliver search engine friendly website design.  If a website isn’t at minimum ‘search engine friendly’ it’s doomed to permanent underachievement for receiving free, or organic, search engine traffic.  As a bonus, paid search advertising programs are more effective when paired with a search engine friendly website, with well-designed landing pages.

Online competition beats you when they have a better SEO team!

SEO Specialist Job Description Entails Diverse Google Expertise

Nobody can control Google ranking results, but we do have 100% control over our website, social media accounts, and Google + profiles.  The SEO Specialist job description requires continual process improvement, along with breadth and depth of knowledge for improving marketing assets using SEO Best Practices that deliver a better search engine user experience.

Keeping abreast of Google updates are key SEO responsibilities.  Paying attention to algorithm update implications that positively or negatively impact search engine ranking criteria are key job requirements.  An experienced SEO consultant practices in the industry daily observing, experimenting, working, proving, and testing how diverse online assets respond to Google updates in order to provide clients with timely consulting advice and recommendations.

Google Algorithm Updates Move The Bar Higher

The Google named algorithms such as Hummingbird, Penguin, Panda, Exact Match Domain, and Page Layout Update raise the aptitude bar higher for disseminating sound client advice.

Business owners depend on SEO Specialists skills and talents in understanding what Google wants in order to deserve organic search engine traffic that gets the phones ringing; they want to attract qualified business leads into their email inbox or get a motivated customer prospect in front of them personally to deliver their sales pitch to, they want to sell a product on their eCommerce site, or they want people to walk in the door.

What are the questions to ask your SEO Expert?

Ask about past experience managing search engine optimization campaigns in multiple market verticals, before and after Google Panda and Penguin updates.  Our home page lists over 30 SEO consultation clients.  When considering hiring an SEO Consultant Specialist, realize this field of knowledge is dynamic, requiring ongoing diverse experience from a daily-engaged specialist.

Outsource or Hire a Full-Time Employee In-House?

Company owners either hire an inside marketing team for handling search engine marketing tasks and duties, or outsource project required skills to freelancers, agencies, or consultants for advice, planning, strategy, and execution.  Whether your expert is an employee or is outsourced, advanced skills and interrelated digital marketing fields job experience payoff towards consistently driving forward progress with increasing competition.

A Holistic SEO approach uses synergies in diverse marketing fields from basic online marketing to advanced content strategy development, website specifications, offline to online marketing, and integrating social media and Google + platform tools.

SEO Consultant Job Responsibilities & SEO Job Profile – Top 50

  1. Keep SEO Budget on Track - Manage campaign budget expenses, help stablish priorities, perform project management, document changes.
  2. Become knowledgeable about the customer’s search marketing objectives, industry, business niche, products, brand attributes, and competitive position
  3. Optimize Web Pages – Integrate Keyword Phrases, Execute On-Page SEO Mechanical Elements (H-tags, Images, Text attributes)
  4. Keyword Research Discovery + Analysis • Prioritize Keywords Targeting Strategy for head keyword verticals and long-tailed keyword phrases
  5. Keyword Mapping:  Map keywords to specific pages strengthening Content Silos
  6. Compose Effective Headlines and subheadings!  Write compelling Title Tags and Description metatags to induce more clicks in search results
  7. Attain multiple Google top ten rankings positions for money keywords on home page, internal & Landing Pages, and Blog Posts using both tactics and longer-term strategies
  8. Improve User Experience on Website: Increase Click Through Rates (CTR) in search engine results listings, Minimize Page Abandonment, Increase Page Views.
  9. Diagnose Technical SEO Issues and resolve:  Canonicalization, Pagination, 404 errors, 301/302 Redirects, Crawl Errors, Server Errors, Duplicate Content, Robot.txt file, XML sitemap and HTML sitemap problems
  10. Perform Local SEO marketing campaigns – Google+ Local Places, Regional & Local Citations
  11. Conduct a full SEO Website Audit and document Baselines and Benchmarks
  12. Complete an Online Competitive Analysis • Reverse-Engineer Competitors’ Websites
  13. Keep informed on Industry Trends, SEO Best Practices, and Google Algorithm Updates.  This ability includes advanced knowledge on ‘what spam is’ to avoid it.
  14. Guarantee a Search Engine Friendly Website for humans and search engines
  15. Write Original Unique Content.  Identify content gaps needing filled.  Offer copy writing coaching tips.  Raise content quality standards.  Remove or update outdated content.
  16. Demonstrates proficiency in making content adjustments and tweaking content based upon measurable data.  Pages should have genuine purpose, relevancy, and add value.
  17. Recommend Call-To-Action features and CTA Buttons, Improve Conversion Rates
  18. Provide SEO Recommendations + SEO Strategy based on Priorities, Budget, and Goals
  19. Devise, Communicate, Educate for multiple kinds of changes warranted for improving website performance and improving targeted traffic acquisition to owned web properties
  20. Know operational features of Content Management Systems: WordPress, Drupal, Joomla
  21. Have general understanding of Web Development, Web Design, HTML coding, CSS
  22. Understand key aspects of E-commerce Websites, Shopping Carts, and Photo Galleries
  23. Implement Google Authorship Integration for gaining Rich Snippets – Make Rich content & Schema Markup recommendations
  24. Use SEO Tools Effectively – Google Webmaster Tools, Google Analytics interpretation, bounce rate, crawl errors, SEO Queries, Impressions.  Proprietary and third-party SEO tools identify trends and building blocks for achieving higher organic rankings – Semrush.com,  Noblesamurai.com, Opensiteexplorer.com, Majesticseo.com, Keywordspy.com.
  25. Use Best Internal Linking Practices that support usability and Marketing Funnels
  26. Off-site SEO for Organic SEO rankings – develop a diversified inbound link profile via link building outreach strategies that attract natural relevant links to key landing pages.  Pursue quality backlink relationships with authority sites for long-term results.
  27. Recommendations for Global Navigation, Site Layout, Menu Systems, Sidebars and Footer
  28. Expert Troubleshooter Capabilities – Use Diagnostics Software Tools, MS Office Skills
  29. Develop Key Performance Indicators (KPIs) criteria for performance evaluation
  30. Establish naming conventions and Taxonomies for URLs, sub-directories, subdomains, Files, Graphical Images, multi-media
  31. Create a URL Map blueprint and road map document exhibiting Information Architecture that portrays the Hierarchy of Content priorities on the site
  32. Evaluate how important Mobile Marketing Solutions, mobile websites, and Responsive Website Design are to their business plan when analyzing internet marketing priorities
  33. Periodic Monthly SEO Reports & Web Analytics Reviews – Track Keyword Ranking Changes
  34. Optimize social media accounts to generate referral Organic SEO Traffic.  Utilize, develop, and setup Top Social Media Account Profiles such as Youtube SEO Optimization
  35. Assist with Content Distribution & Content Promotion in digital marketing channels:  video portals, social media, email newsletters, public relations, blogging, photo image sharing
  36. Discuss the basics of branding your business and building brand awareness visibility online, which comes from 5+ to 10 years of wide-ranging SEO consulting experience
  37. Quality Control team output to confirm tasks completion based upon assigned roles and responsibilities assuring full accountability and execution.  Quality control site launch.
  38. Protect their client from Website Security Issues proactively before malware happens
  39. Review Web Hosting status and Domain Ranking factors – avoid problems & reduce costs
  40. Collaborate effectively with client for improving SEO results measured by earning more organic traffic independently, or as a key cross-functional marketing team member
  41. Be proficient in assessing Client needs for Paid Search Advertising, pay-per-click or PPC
  42. Explain the advantages and benefits of SEO so the customer understands why this marketing strategy is worthwhile versus the 100% paid search advertising model.
  43. Responsible for leading monthly SEO meetings, client presentations, work reviews, progress update, personal meetings & conference call participation, proof demonstrations.
  44. Advise customer on whether it makes more business sense to improve their existing website, or invest in a new website, new domain, and website design (pros and cons)
  45. Set Realistic Expectations – Under Promise and Over Deliver! Treat people respectfully and professionally.
  46. Ability to communicate complex concepts on client’s knowledge level without using excessive industry buzz terms, answer questions, training and coaching
  47. Pay attention to both Offensive and Defensive SEO Campaign Strategies
  48. Consults on how to best utilize other client-owned domains under their ownership.
  49. Plan ahead for implementing the best marketing steps and future SEO Initiatives.
  50. DO NOT make SEO Guarantees for rankings, only guarantee what’s in your control.

Organic SEO Consulting

Conducting an SEO Consultation meeting onsite or via teleconference is an excellent starting point for business owners to learn more about improving website performance and gaining online visibility through Organic SEO techniques.

To learn more about how to do SEO marketing for your own company, start by developing a networking relationship and connect with SEO Specialist Kevin Yeaman on LinkedIn to begin learning the ins and outs of SEO marketing.

SEO Job Description

Colorado SEO Expert Marketing

5744 South Harlan Street
Littleton,
CO
80123

(303) 501-4944

What’s The Best Long Tailed Keyword Strategy?

When publishing web content or optimizing content for SEO, consider how to create as many competitive advantages as possible with a keyword ranking strategy that’s proven by organic SEO specialists.  Keyword strategy is an important component and competitive weapon if you’re looking for how to rank your website consistently.  Some people call it synergy; we just call it ‘getting the most bang for the buck”.  Publish a wide variation of long tail keyword phrase variations that support the primary content topic or theme.

One of the best keyword research strategies is to use one or two head keywords in a page title and then sprinkle multiple variations of closely-related topic long-tailed keywords into page paragraph sub-headings.

Organize Web Content Into Main and Sub-Topics or Sub Headings

By organizing web content in a hierarchical manner similar to an outline, and by including closely-related search term topics, better web pages can be designed, written, and published.

Integrating long-tailed keyword research into paragraph headings using header tags (H1, H2, H3) in paragraph headings can lead to higher search engine rankings positions, improved reader engagement, and increased domain authority realized after earning incoming links on sharable content.  Additional benefits of organizing website content correctly include a lower bounce rate, getting more targeted business leads, and realizing a higher call-to-action click through ratio.

Business owners have a higher probability of attaining valuable organic search engine traffic by publishing organized website content.  If you learn how to research keywords the right way applying it consistently in your keyword research strategy, your research results can be used for writing all types of web content including web pages, published articles, landing pages, and blog posts, not to mention the research also becoming invaluable for use in pay-per-click paid search advertising.

Long Tailed Keywords – How To Find SEO Keywords

The best keyword research strategy of grouping related long tailed keywords logically into a single, in-depth, web document provides you with a competitive advantage that can drive search engine traffic quickly, versus less effective keyword strategies that only target high-volume highly-competitive search traffic.

Head keyword marketing verticals are too mature and competitive to gain top three Google rankings without investing a ton of money and time writing content and working both on page and off page.  Finding keywords and learning how to use keywords are invaluable content marketing skills.

If you need to find the best keywords for SEO, some testing, experimentation, and long tail keyword research is needed.  Experienced content writers use the long tailed keywords strategy to achieve numerous valuable keyword rankings on a single web page resulting in more page sessions and page impressions reported in Google Analytics as well as likely yielding higher search engine visibility.

In-depth content that keeps human visitors on the webpage longer is what you’re trying to accomplish.  Local businesses may want to discuss strategies local SEO specialist due to additional layers of complexity with local search.

Results of Integrating Long Tailed Keyword Research into Web Content

Results of Long Tailed Keyword Research

Results of Long Tailed Keyword Research


What Are Long Tail Keywords? 
Long tailed keywords are characterized by having lower monthly search volume, yet often yield higher-qualified leads with generous traffic for search terms such as “southern colorado land for sale” versus a head keyword such as “colorado land.”

Long Tailed Keyword Strategy

Web Content Ideas – Start with an idea or information that your readers genuinely need to hear about or ask questions about.  Think …..frequently asked questions.  Your keyword search strategy should mirror content topics that you have genuine expertise on, otherwise hire a web copy writer, seek SEO Consultation to find long tail keyword phrases that are less competitive.

Conduct Keyword Research & Analysis – Focus upon long tailed keywords, versus head keywords, to get the highest web visibility quickly – because it’s easier and begins getting you traction!  Keywords should be placed in the URL, title tag, Header tags, graphical images file names, and headings above paragraphs.

Organize Web ContentOrganize web content into hierarchical structure is one of the best SEO strategies for website information architecture.  Create a content outline consisting of two to five specific sub topics per article separated into paragraphs. Integrate long tailed keywords into paragraphs and place a title with header tag attributes (ie. H1, H2, header tags etc.) above each paragraph. Modify content by adding bullet points, bold, images, font colors, and underlines to increase visual appeal.

Headline Writing – Without a compelling headline your content is doomed. Take extra time to write compelling headlines, otherwise, people won’t click through. Copy writing headlines requires a lot of creativity, but it’s easy to find great information on the headling writing topic.

Web Content Editing and Re-editing – Write and publish the initial web document. Then spend some editing time to go over it again and again, each subsequent version should improve message quality and focus.  Longer content is better as long as it’s relevant and susccinct.

How To Do Long Tailed Keyword Research

If you’re asking yourself how do I find keywords for my website, over the years I’ve gone back and forth from publicly available keyword research tools such as the Google Adwords keyword tool, to paid proprietary keyword research software tools such as Market Samurai, Wordtracker, Semrush, and Raven Tools.

When looking for how to find SEO keywords, most tools work sufficiently once you understand the objectives you’re trying to accomplish through broad match, exact match, and phrase match.

 Google Adwords Tool Keyword Research Choices

Long-Tailed-Keywords-image

Google “Searches relating to “long tailed keywords”

long-tailed-keywords-strategy

To stay safe, write good quality purposeful content that’s not spammy and provides high relevancy towards answering search queries.

When trying to learn the SEO basics for keyword research, the end goal should always be to create purposeful content that solves customer search queries, which will ultimately lead to lowering customer bounce rates and achieving higher search engine rankings.

Track and measure website analytics otherwise you’re flying blind.

The 4 Pillars of Web Marketing Success

This blog post is about understanding the necessary framework to successfully compete online through the establishment of a web marketing platform foundation built upon four pillars.  When providing SEO Consultation, we use an analogy of a stool with four legs, which refers to the four distinct internet marketing investment areas needing developed to successfully compete organically in the search engines.  Internet marketing investments build internet real estate, and increase the performance and capability of all four pillars working together.

Four Pillars of Marketing  – Website Success – Earn Organic Traffic

1.  Main Company Website Quality
2.  Google Accounts Setup – Products, Services, Profiles, Google +
3.  Social Media Implementation
4.  Inbound Linking Offsite SEO – Other Sites Linking In

The Basic Inbound Marketing Funnel Concept

One of the overriding themes of website success is the marketing funnel concept which includes the 4 pillars of marketing on the internet.  There are numerous business models to market your business online, organic search marketing, such as affiliate marketing, paid search marketing, email marketing and the like.  Contentmarketingspot.com focuses on proven tactics to help businesses earn natural Google search engine traffic by creating an inbound content marketing sales funnel that integrates four areas of focus in order to attract readers and site visitors.  Earning natural Google search engine traffic delivers high ROI once the foundation and platform is created (although you’re never really DONE!)

You Want Massive Organic Search Engine Traffic Landing On Your Main Website!

The marketing funnel concept springs into action when companies use content marketing methods, inbound marketing, SEO services, social media, blog posting and sharing, Google + , issuing press releases, gaining valuable publicity and public relations, great web design and development, and all valid internet marketing techniques to constantly improve all four foundations of website success in order to funnel, direct and attract massive amounts of qualified traffic towards the main company website – which is your main brand storefront and most impressive web asset.

Pillar #1 – The Main Company Website

The main company website is the foundation of your content marketing platform. It’s not only visually impressive, but well organized into content silos and easily navigable for locating desired content.  Once you’re getting fair amounts of daily traffic and observing a Google Analytics bounce rate of below 55, one key strategy for further improving website performance will be applying conversion optimization methods to optimize call-to-actions and customer usability experiences.

The sales and marketing funnel concept builds efficiency and effectiveness into all four pillars to establish an extensive web marketing platform.   Always keep fine tuning for performance optimization, pay attention to details, and measure marketing performance.

How Much Time Does It Take To Establish A Marketing Funnel?

One other concept, one of the ingredients for organic search engine ranking success is the ingredient of TIME.  Everything takes time!  Budget time.  Google requires time to spider and crawl content with their crawlers which could take days or even weeks until content finally finds its way into the Google index, where it’s analyzed for relevance to search queries and assigned competitive rankings positions in the Google listings pages.  A search engine friendly website is 100% mandatory, and creates the catalyst of the marketing funnel.

Eventually in three or six or nine months time, Google should trust and elevate your content due to a track record of good behavior.  No spammy links.  Authoritative purposeful content only please.

Pillar #2 – Google Accounts Setup – Webmaster Tools – Analytics – Google +

Google offers many great products and services to take advantage of in measuring marketing success.  Local SEO marketers use Google + Local services to enhance local listings visibility for geolocation.  Webmaster Tools benefits businesses by providing a feedback platform to communicate with Google and receive messages on problems such 404 errors, website speed issues, or malware warnings.  Other benefits are features to download recent inbound links, having a place to submit an  XML sitemap, providing valuable site link data, and crawl error problem notification.

Once your have both Google Webmaster Tools and Google Analytics set up correctly, link the two together from the Google Analytics side for consolidated reporting.  The webmaster tools area will contain the master account administrative login access from which personal Google + profiles are created.  Setting up your Google accounts (ie. Google Assets) and fully understanding available tools and technologies provides valuable marketing data.  Google + is also an increasingly important social media channel that will only gain in prominence.

Pillar #3 – Social Media Implementation

When we talk about creating a social media implementation plan, we’re talking about both creating social media accounts, distributing content on the social media accounts, and also integrating social media content into the main website making it easy to share via social media icons.

The top social media websites most commonly used are Facebook, Twitter, LinkedIn, and Pinterest. Facebook is more socializing and LinkedIn is more business to business, while Twitter is a micro blogging service.  Also consider Youtube.com and Instagram.  Once key social media accounts are set up, go back and login and improve profile information and begin sharing web content to gain an audience.

Twitter can easily be integrated into different web documents such as RSS feeds that use Twitter feeds for moving fresh data onto the target site.

For an example of social media integration, on our Google + personal and business brand profiles there are outbound links aimed towards major social media profiles, which are then reciprocal linked back.

Pillar #4 – Inbound Linking – Offsite SEO – Web Visibility

Let’s face it, link building and link development are still necessary.  Without incoming links leading to web content there is no web visibility and therefore no free traffic.  We can help you get established and earn links from other webmasters, plus create new link building opportunities between the four pillars.  Keep directing links and traffic toward your main web site as that’s the Holy Grail where major action takes place.

There is much written and published on SEO Linking and search engine optimization consulting.  If your online competitors survived the Panda and Penguin updates they have a good incoming link profiles and valuable content – you need this too!  Without links there is no ‘gas’ in your website tank. Links from higher authority websites are especially valuable.  One key objective is to attract natural links.

Most of Offsite SEO is link building, but it’s also optimizing link profiles and creating tiered linking relationships.

Learning how to create content and links professionally builds a solid foundation and content marketing system for your web marketing success.

Setting Up Google Accounts for Business Service

One of the foundations of any solid internet marketing plan, as well as a being a productive content marketing tactic and strategy,  is to become fully familiar with your Google services and services available which are free. By utilizing the many features of the Google platform you have both a strategic and micro view of your web assets.  Start with some professional SEO consulting.

Google Analytics – Webmaster Tools – Google+ Local Setup Service

We’ll put together a team that works together to get things done to build up online visibility. Usually the team consists of the business owner or marketing team point person; your SEO consultant specialist Kevin Yeaman; and your webmaster or web developer.  Setting up your Google Assets correctly is absolutely one of the best tools used to increase website visibility.

Offering these Google Account Setup Services Included:

  • Gmail E-mail Account Setup – Signup for a free Gmail account with a relevant username either equal to your primary keyword phrase or your company brand. This same account, username, and login credentials can be used for all the other Google products.
  • Google Plus Personal Profile Page“Posts” Create your Google + personal Profile page based upon your actual birth name, and get it verified. This page will become your Google + Circles page whereby other users can follow you and add to their circles. In addition this becomes the foundation of Google Authorship schema.  We know how to set up a Google + page for business correctly.
  • “About” Page Enhancement – Add the most important secondary links to other business profiles with specific link sections including: “Other Profiles” “Contributor To” “Links”. About also includes areas for “Education” “Company Information” and physical location.
  • Google Company Page Setup:  Google+ Local verifies the actual physical address adding legitimacy. Verification methods can easily be done by a local SEO agency and are either initiated via postcard or via actual phone call from the Google customer service department personnel.  Create a Google + business page to improve your company brand and complement the personal profile page.
  • Additional sections build outs are available such as a Getting Google Reviews section
  • Google Webmaster Tools Setup – As your site is prepared for marketing we’ll make sure you have an XML site map available that can be submitted to your Google Webmaster Tools adding to visibility and creating a platform for incoming messages regarding any problems or issues with your site. GWT also lists the incoming links found. GWT should be associated with your Google Analytics.  Your preferrred domain will be set to prevent any canonicalization problems from negatively affecting Google rankings positions.
  • Google Analytics Setup Service – Set Up Google Analytics to get traffic data and further search engine optimization information such as “Landing Pages” and “Queries”.
  • Set Up a Youtube Account:  Setting Up a Youtube account with your username or brand name is included.

Getting your Google Assets together helps serve all types of internet marketing objectives for your web site whether you’re competing on a Local SEO basis, National SEO, or compete on a Global SEO basis. It’s simply the best way to get critical SEO metrics.

In addition, you can use the same Google login credentials for Adwords, free Blogger.com blog setups, Feedburner RSS feeds, and Picassa web albums.

Also, a person can have more than one Google login established depending upon what’s easiest to keep yourself organized.  Tip:  setting things up correctly in the first place makes it a whole lot easier later.

The SEO Process and SEO Process Steps

The SEO Process and Search Engine Optimization Steps

Phase I SEO ~ Initial SEO Package phase identifies company goals and their target market, client project kickoff interview, takes care of account set up and administrative elements, bills client and goes through a client discovery process.  One of the phase one On-Page On-Site SEO Process outcomes is the SEO becomes an expert on your web site.  Strategy is determined and the primary focus is upon creating a search engine friendly website for starters.  One of the best ways to learn SEO step by step is to start building websites.  We recommend starting with WordPress.

The Step by Step SEO Process Will Include Strategies and Tactics

  • Analyze > Strategize > Execute > Adjust
  • Identifies Target Goals and Target Market Desired
  • Go through an SEO Questionnaire Process
  • Keyword Research and Analysis is completed in this first phase
  • Online Competitive Analysis for Marketing Intelligence
  • Key Team Members (ie. people) are Agreed Upon for Project
  • Some marketing team members may need SEO training or coaching
  • Discover Exactly Whom is Going to do the Content Writing or Copy Writing- and is Training Needed?
  • Document Existing URLs and Navigation – New URLs will be Recommended in Most Cases
  • Communication on SEO Strategy and Search Engine Friendly Web Site
  • Sets Realistic Client Expectations and Approximate Budget
  • Collects Key Metrics and Account Analytics for Baselines in the SEO Website Audit
  • Begins Educating Client on Combining a Search Engine Friendly Web Site with Real Proven Marketing Techniques
  • Documentation of strengths, weaknesses, and priorities; plus separates work into Technical, Content, and Visibility (ie. Inbound Linking)
  • At a minimum, fully optimize the Home Page for All SEO Elements Visible and in the HTML Coding – including Internal Linking
  • Analyze whether existing site should be improved upon, or whether it makes sense to start with a new web site design for all the potential benefits a new website marketing platform can deliver, such as lowering future development and marketing costs.
  • Creates an Initial Search Engine Rankings Report for the Google search engine
  • Web site modifications and improvements to maximize search engine friendliness of web site

Different websites may need attention to specific areas which is one of the SEO responsibilities covered by our services. Phase II SEO ~ Follow up SEO Consultation work will continue to optimize more individual pages content, add more title tags and description metatags to the remaining key pages, add more relevant pages to strengthen content hubs and topical coverage, complete the internal linking process, spend more time in Google Analytics and Webmaster tools, and will get more into social media and off-site SEO strategy. Whatever tasks can’t be accomplished in the first 6 hour SEO consultation will be completed in later phases depending upon how voluminous your web site is, how ‘messed’ up your site is, budget considerations, time constraints and schedules, and what’s the main priorities needing attending to at the moment.  It’s always a bit of a back and forth communication process between the Consultant Kevin – Business Owner- and Webmaster or Web Development personnel. As an independent SEO consultations company, we offer on-site training and coaching for business owners marketing in the area around Denver, Colorado, plus in some cases will travel to other Colorado business locations.

Phase II Step by Step SEO Process Actionable Items

  • All Google Accounts Will be Fully Developed – Google Webmaster Tools – Google Analytics- Google + Local – Google+ Company Business Page Verification – Google XML sitemap submission – Documentation of Incoming Links Reported in Google Webmaster Tools
  • We offer a service to Set Up Your Google Accounts for Business which is critical to maximize web visibility
  • Complete the Optimization of the Title Tags, Description metatags, H1 and H2 Tags minimum
  • Optimize the Footer and Sidebar Sections
  • Add content based upon Google Ranking Momentum and Content Deficiencies Identified
  • Begin some Strategic Link Building Activities for Inbound Links – for Local or National SEO
  • Business competing for Local SEO clients will have alot of new options for improvement with our SEO Expert Recommendations

Phase II adds the integration of your Google assets which will become one of the foundations of your web marketing. Phase III SEO ~ When your site is being discovered and found naturally by site visitors, the next step is more marketing and promotion via content expansion both onsite and offsite such as with Social Media and Link Building.  It’s critical to continue to be involved in web content creation to keep up with smart online competition.  Many different options for increasing web site visibility will be discussed in order to earn valuable links pointing towards your key web site landing pages.

Phase III is An Ongoing Search Engine Optimization Program

  • Phase III Will Always Include Expanding Incoming Links to Meet the Competitive Challenge
  • We offer many different Effective Link Building Strategies for Successfully Competing Online
  • Kevin Yeaman has authored plenty of Link Building Articles, although some were written Pre-Panda and Pre-Penguin Updates
  • Further optimization and coversion analysis to optimize click-throughs to key landing pages
  • Hint:  Search Google for “kevin yeaman articles” to see some of content on the topic of linking
  • Social Media Optimization will definitely be a key part of our web site visibility strategy, as well as Google + Implementation

In all phases of the step by SEO process, close attention is paid to ‘how Google likes or interprets your site’.  Studying Google statistics enables us to take advantage momentum.  In 2013 it’s becoming evident through Google’s Panda and Penguin algorithm updates (eg. more than 500 individual algorithm updates and tweeks in 2012 alone) that the old methods of SEO are obsolete and can indeed get company sites penalized, demoted, or in extreme cases outright de-indexed for bad behavior (ie. contrary to Google Webmaster Guidelines) or sub par published content. Our Initial SEO Consultation Project labor consists of 6 hours of labor @ $85/per hour.  SEO Expert improves your site through proven White Hat SEO methods that are tested in the real world continually.

Search Engine Friendly Website Design Benefits

What are some of the main benefits of a search engine friendly web site design?

SEO is quite possibly one of the most effective and efficient marketing techniques ever!  Face it, every business needs marketing to get a never-ending flow of qualified business prospects in front of them.  Without marketing business lose out on sales.

Google’s Matt Cutts on “Search Engine Friendliness”

 

By working with an SEO to together design, create, publish, and constantly improve a search engine friendly web site your business will realize these extremely desirable SEO benefits:

  • Lowers marketing expenditures over time as break even costs go down from getting more sales with less effort
  • Attracts the exact type of targeted organic search engine traffic that you want most
  • Increases business valuation with built-in marketing and makes it easier to sell your business at a higher price
  • With more qualified sales leads it makes your business a more fun place to work, with much less brain damage.
  • Imagine the personal satisfaction of beating your top online competition through higher search engine rankings positions achieved
  • Maintain Google ranking positions easily over time and easily grow the amount of keywords your site ranks for – expand content
  • Allows companies to grow sales and hold on to top employees due to lower overall business risk

Search Engine Friendly Websites Have The Following Characteristics

  • Images with descriptive names in png, gif. or jpg format with associated alt tag attributes assigned.  Tip:  Try to use royalty free images or copyright free images if possible.
  • Content and website navigation is designed to enable site visitors to easily find and drill down to the exact target content needed, thus keeping people on the site longer and reducing bounce rate.  Learning how to reduce your bounce rate is a valuable learning lesson.
  • Web pages should be created with all meta tag elements, title tag, titles above paragraphs, images and helpful photographs included to make sure all on-page SEO factors are completed
  • Make your website mobile friendly with responsive website design features for mobile web browsing
  • Establishing an internal linking structure with crawlable links as opposed to image links.  Tip:  Link more to your important internal pages to tell Google what’s most important versus linking equally to Contact Us page.
  • Eliminate problems with internal linking structure such as I-frame links or Javascript and Flash
  • Web Content Creation should be pleasing to humans and friendly for search engines as well
  • Ensuring a search engine friendly website design includes designing an SEO friendly URL Structure versus having dynamic URLs, or URLs that are not descriptive of the content
  • Absolute URLs with a complete URL path are much more search friendly versus relative URLs that don’t use the entire http:// version
  • Prevent duplicate content issues by assigning the correct Canonicalization setting in Google Webmaster tools that leads to search engines displaying the entire www. version versus the non-www version.  Canonicalization settings tell search engines which version to display and include for incoming links.
  • Deploy proper SEO friendly CSS structure or cascading style sheets web design, and have your website developer publish W3C or XHTML compliant code.
  • Use lots of bullet points and lists such as Top 10 lists, for the convenience of website visitors

Kevin has over 10,000 hours of SEO and inbound marketing experience working in the Denver, Colorado area since 2004 primarily for Colorado business owners.