Building A Competitive Advantage Online

Online marketers must continually work to develop an online competitive advantage to surpass competitors.  Small businesses have numerous ways to develop niche competitive advantages online, stand out from the crowd, and prevail in search engines over other websites by using right strategies, tactics, market intellingence, and SEO specialist guidance.

In the real world, competition is fierce in all marketing verticals where there’s significant money to be made from surpassing the competition.  Getting the most valuable traffic online is attributed to winning the battle for increased business visibility!

For Content Marketing Visibility – Create Exceptional Content

Every topic, theme, subject, issue and niche has been covered, published, stated and written about online ahead of you.  To beat the online competition it requires creating exceptional written or audiovisual content, meaning that people are enriched.

Google algorithms are gradually trending towards advancing outstanding content (ie. content marketing visibility) as an essential, or primary ranking factor;  versus earlier algorithm updates that were more link-based in assessing which content document is more authoritative and deserving of reaching higher natural search engine visibility.

Writing quality content can establish a Google competitive advantage in 2014!

Beyond ensuring content quality, which is under your control, it will be necessry to build up additional on-site SEO and off-site SEO factors.

A few highly productive ways of building competitive online advantages are listed below.  Rest assured this list is far from exhaustive, as there are numerous great visibility-enhancing ways to build competitive advantages that empower company owners to overtake competitors one keyword phrase or keyword theme set at a time.

10 Examples to Build A Competitive Advantage Online

Best Ways to Build Competitive Online Advantage

What’s The Meaning of Competitive Advantage?

A competitive advantage is created whenever a business makes a noticeable positive impression connecting with consumers, influencing people with valuable insights, and maybe eve impacting somebody into becoming motivated enough to write positive online reviews about their experience, or offer word of mouth recommendations.

A competitive advantage is secured when people remember your brand and return to it!

Below is listed 10 examples of competitive advantages that businesses can use to overtake online competition.  You don’t have to be the best in all cases, but you need to excel at some technique, element, or factor to build a sustainable competitive advantage.

10 Competitive Advantage Examples

  1. Incoming Links Profile – Off-page SEO Competitive Advantage:  A better incoming link profile linking into your main site, and deep-linking into internal pages, from a diversified group of reputable domains is a competitive advantage.  Incoming links are still valuable for off-page SEO.  Links leading into your social media accounts also help.  Naturally acquired links given freely by people appreciating your content is uniquely powerful, natural, and authentic.  Many content marketing advantages are realized once you start earning natural links.
  2. Social Shares in Social Media – Having a social media sharing community of people that follow and share your branded content is a legitimate online competitive advantage.  We recommend getting social media sharing widget icons installed on your website and blog, also known as a social share bar or social media button.  Next time your publish a worthy blog post, post to your social following in social networks.  Make it easy for others to share content, and then re-purpose content multiple times.
  3. Integration of Micro data Markup:  Microdata or Schema markup is a productive technique for allowing your website to communicate types of content and data clearly to Google.  Schema markup and structured data give you a competitive advantage by enabling Google to evaluate and more easily understand your site.  Google authorship markup data is an example of Schema markup code that creates rich snippets listings that increase click through rates in search engine results.  Other types of semantic markup include: Local business schema, videos, customer testimonials and reviews, and event postings.
  4. Google Authorship Integration  – Adding Google Authorship schema to your site connecting to your Google + personal profile improves online content visibility.  Google Authorship schema can add author headshot profiles in search results, boosting brand visibility of recognized expert authors and increasing search results click-through rates.  In the future, Google author rank could be an additional ranking signal demonstrating authority.  No online presence would be compete without building out your Google personal profile and Google Local Plus business profile pages.
  5. The Customer Service Competitive Advantage :  Treating potential customers and existing clients with respect, dignity, and genuine attention to serving their needs striving to be the very best in the business gives you a sustainable competitive advantage for building your brand online.  Whether it’s in retail or services industries, paying attention to details such as responding quickly to online form inquiries distinguishes companies from the competition.  Treat people fairly, respectfully, and respond promptly.  Two additional benefits are realized:  establishing brand loyalty, and the possibility of gaining valuable positive online reviews benefitting local search marketing visibility.
  6. Local Online Reviews – Authentic positive online reviews in sufficient volume posted from real clients that recommend doing business with you is a legitimate form of competitive advantage that differentiates your company in Google, versus businesses that either have no online reviews, phony online reviews, or negative online reviews.  To be successful in the Local SEO results listings, local online reviews are crucial, as is paying attention to reputation management.  Google+ reviews are great along with other top Local SEO review sites such as and
  7. Improve Website Usability – Design a website with logical site menu navigation leading to well-organized web content enabling site visitors to quickly find exactly the information that solves their search query to improve website user experience.  Write about topics in-depth with lengthy multi-faceted content that includes paragraph sub-headings making web pages easily scannable.  Fix broken links.  Break up textual content with visual content such as images, photos, videos, and infographics.  Make sure website load speed time is 4 seconds or under.  Add image alt-tag descriptions.  Have a professional looking website design.  Prominently display contact information.  Don’t overdo internal linking.  Link out to valuable resources.  Include clear call-to-actions.  Use an easily readable text font.  Allow sufficient white space.  Keep paragraphs short and concise (not like here).  Continually improve conversion rate optimization.  Publish evergreen content.  The best user experience websites have responsive website design.
  8. Use Best Responsive Website Designs in Website Upgrades – An outdated website is a recipe for failure.  Work with a website design agency that knows how to build a responsive website.  WordPress responsive website design templates are great for marketing, and include online visibility features and plugins.  A responsive design website ensures your content is user-friendly across multiple computer hardware platforms including desktops, tablets, and mobile devices.  Having a mobile-friendly website conveys clear ranking signals to Google that you’re serious!  Combined with organized website content, effective content management systems, and exacting use of long-tailed keywords strategy you’ve got a nearly unbeatable combination of factors running in your favor!  If you’re online competitors don’t have a responsive website there’s an opening for you to develop a new online competitive advantage.
  9. Video Marketing and Visual Content – In web design layouts, break up paragraph text to give your reader‘s eyes a rest and create a better user experience.  Visual content includes published images, photographs, pictures, infographics, graphs, colorful charts for statistics and research, presentations such as Powerpoint documents, tutorials, and webinars.  There are tons of statistics describing the benefits of video marketing to support the conclusion that video content marketing is a notable competitive weapon.  It’s easier for people to watch a video than read text.  Video makes a powerful impact!  In fact, video marketing can help in lowering customer bounce rate considerably, keeping humans on your site longer, which is recognized by Google if Google Analytics is installed.  Lower bounce rates are leading indicators of higher search engine rankings.
  10. Learn how to use long tailed keywords on your website.  Adding a business blog to your website creates the perfect setting for writing long-tailed keyword integrated blog posts.  Long tailed keywords are easier to rank for and attract highly-targeted business leads.  Business owners may want to contact an SEO Consultant Specialist to do the keyword analysis and research to identify keyword themes that are realistic and commercially profitable to target that online competition may be ignoring.

Niche Competitive Advantage

Proven internet marketing techniques, like having a professional website design, build credibility and online authority in your business niche.  Business owners should learn about the benefits content marketing visibility provides.

An SEO consultant should know content marketing, business niche competitive factors, social media, Google + and about creating a search engine friendly website.  It could take several months of tenacious effort to land in the top 5 Google search results rankings.  Be patient and persistent.  Realize that your online competitors have invested at least 20+ hours in optimizing their online presence, and you need to do the same.

Integrating a business blog onto your website is an idea to consider for publishing branded content.  The benefits of blogging are unique, powerful, and certainly cost effective.

Fresh content publishing upgrading your website content regularly produces better rankings and visibility results, especially when also sharing blog posts on social media platforms.  Remember to remove stale content that can cause a drag on overall domain rankings.  Diagnose and fix 404 error codes.  Remove duplicate content to strengthen pages.

Learn how to find an SEO expert that never runs out of cost-effective ways to promote your content, brand and company.  You’ll know it when you’ve found the right expert.  Life gets easier when you’re seeing results from efforts and investments.

10 Examples to Build A Competitive Advantage Online

Best Ways to Build Competitive Advantages Online

How To Measure SEO Performance

Business owners should concern themselves with how to measure SEO performance for dollars invested.  For companies competing online that depend upon earning free organic search engine traffic as part of their content marketing strategy, tracking and measuring SEO key performance indicators (KPIs) provides the data necessary to monitor and evaluate campaign progress.

Creating an online presence is a business goal that leads to financial rewards.  Work with a team of digital marketing experts create online visibility the right way and measure key data points and progress benchmarks along the way.

SEO Performance Metrics

At different steps in creating online visibility, different SEO performance metrics, key indicators, techniques, and strategies become higher priorities.  Taking the process a step at a time keeps the project organized.  For example as a rule-of-thumb, a new website needs to have roughly 20 pages of organized website content to begin having a realistic chance of surpassing savvy online competitors for commercially valuable keyword traffic.

You need real live traffic in order to measure it.  Be sure to get Google Analytics installed and working ASAP in order to begin recording valuable SEO performance data.

Numerous benchmark measurements and SEO performance metrics become more useful once your marketing team begins practicing some of the best ways to increase business visibility.  SEO friendly websites, social media integration, link building, Google Local Places marketing, and writing exceptional contnet are all important parts of the web marketing success formula.

At a bare minimum have Google analytics, Google webmaster tools, a Google + Personal profile, and company branded Google + Local Places page set up.

SEO Performance Indicators and Measurements

As is the case with any website upgrade improvement project, one of the best ways to evaluate progress is by recording SEO benchmarking measurements over a period of time regarding how your site is performing in your business niche.

Without recording baseline measurements for benchmarking you’ll be missing key data points to measure against.  We always start our initial SEO consultation projects by generating a baselines and benchmarking report during the SEO Audit to collect data points and initial SEO KPIs or key performance indicators.  Be sure to measure SEO results produced in all marketing channels:  organic search, direct traffic, referral traffic, and incoming social media engagement.

Measuring SEO Results using Google Analytics

Measuring SEO Results

Measuring SEO Results

Go to and record a global traffic rank reading using their web analytics tool.  Then conduct a Google operator command for “site” to count the number of indexed digital assets, web pages, images, videos, urls, etc. that are indexed and compare that number with what’s indexed for online competitors.  The command goes like this:

Document baseline readings for competitors’ leading industry niche websites such as quantifying how many indexed backlinks have accumulated over the years compared to your site’s backlink profile.

Quantify how long your root domain has been registered versus online competitors.  Domains that are registered longer and not deploying any spamming behavior have equity value called Domain Authority or Domain Ranking.

SEO Key Performance Indicators – SEO Benchmarks – SEO Metrics

  • Overall website traffic for visitors leading in from all marketing channels
  • Click Through Rate or CTR from organic search results
  • Conversion rate into sales
  • Bounce Rate percentage calculating how often visitors leave your main website without clicking to more pages
  • Sessions: as reported in Google Analytics when humans find and interact with your website
  • Average Duration of time in minutes spent on site
  • What is the website speed load time?  4 seconds load time or less is critical!
  • Number of Google indexed pages as reported from Google “Site” operator command
  • Monthly Site Visits realized in all marketing channels
  • How many different pages or posts are attaining first page (ie. Top 10) Google rankings
  • Percentage of organic traffic vs Direct and Referrals traffic earned
  • Number of total impressions shown in GWT for last 30 days
  • Amount of keyword phrases leading to page impressions
  • Compare new visitors to returning site visitors to identify trends
  • Number of customer conversions or sales generated as a percentage of all live site visits
  • Monetary value received per business transaction
  • SEO Queries that generate search engine impressions
  • Quantity of Incoming Backlinks referred to as Link Popularity
  • Domain Authority as measured and reported by
  • Landing Pages as shown in Google Analytics
  • Organic Search Traffic Visits last 30 days
  • Amount of social media shares and human interactions
  • SEOs also pay attention to hosting statistics such as server uptime and page load speed
  • Google Page 1 search results

Measure Website Performance On Broad Keyword Themes

Your objective is to increase the quantity of search engine hits and actual human site visits for as many head keywords, keyword phrases, and long tail keywords as possible, for as many internal web pages that will not only originate targeted traffic, but lead to a measurable increase in sales.  Pay particular attention to reducing bounce rates.

Don’t obsess on one specific keyword ranking achievement which is shortsighted thinking.

The objective is to increase targeted traffic for entire keyword themes to all your internal web pages for multiple topics, versus merely focusing upon your home page rankings which is a common mistake.

Likewise, both off-site and on-site internal linking strategy should mirror linking to the highest priority web content (as your higher volume keywords).  Use your Google Analytics data to identify top Landing Pages currently attracting traffic.  Further improve website performance by making those pages better.  Share genuine added-value content in social media to attract editorial links that increase online visibility.

The bottom line is that all website performance statistics are important.  Once a website is earning traffic from multiple sources it’s time to have a meeting of the minds to begin seriously tracking the web statistics that are most important for achieving your business goals.

What’s The Best Digital Marketing Team Structure?

Need A Digital Marketing Project Manager?

For companies looking to dominate their business niches, careful attention should be paid to developing the right digital marketing team structure and team leadership. Owners of top ranking websites in your industry have figured out how to assemble a high-performance work team that gets the important things accomplished for showcasing digital assets.

What does your digital marketing team currently look like? For most small businesses a combination of using internal and external talent works well with the right team leadership in place to drive the project.  You need a plan, strategy, and execution!

Your Marketing Team Leader Choice is Critical

Leaving out any key digital marketing components will lead to problems getting found online. For this reason, small businesses should consider seeking out proven internet marketing team leadership that recognizes what needs done, knows who the best person is to accomplish the task, realizes what the most important priorities are at that stage, knows all the right project management steps to take, is capable of executing or managing all steps and strategies, and gets project tasks scheduled and completed on time.  Understanding the different aptitudes and skills needed for effective digital marketing teams is integral.

SEO Consultants are tasked with integrating many interrelated marketing disciplines and should be considered for leading digital marketing teams.

What Are The Business Owners’ Available Options?

  1. A Full Service Digital Agency or Denver digital marketing agency is an option for small businesses, however, due to higher overhead cost structure from having multiple full time employees on staff it’s seldom the lowest cost option.  Digital marketing agencies are indeed effective at providing capable talent, and even sometimes use outside or temporary subcontractors for specialized talent requirements, but the down side of using full service agencies is more often related to higher cost markups for higher gross margins built into pricing models, not to mention requiring multiple-month signed contracts for larger overall commitments.
  2. Hiring and Training New or Existing In-house Employees is not always practical when some marketing components can be completed less expensively using outside expertise or freelancers on a project-to-project basis or fee basis. In addition, considering today’s bizarre challenges of government regulations and imposing oversight, most companies don’t want to take the risks associated with hiring additional full time equivalent (FTEs) employees on the payroll.  Internal staff or employees can responsible for writing content, reviewing and approving final versions published to meet the editorial calendar deadlines, and making necessary changes and edits to the CMS.  New content ideas can be generated or brainstormed based upon what questions customers are asking about.  Agree upon who’s going to make the final editorial decisions.
  3. SEO Consultation with an Outsourced Expert provides the business owner with multiple advantages:  more flexibility to hire and fire individual experts such as community managers, proven experience in coordinating various marketing disciplines while operating in a team environment, greater project accountability, no contracts necessary, a nimble organizational structure, and faster time schedules for bringing in broad-based inbound marketing knowledge!  For specialized project tasks like infographics creation or video production, outside freelancers with special skills will be engaged in this best-of-all-worlds approach, or the business’s current staff can complete specific task assignments they’re qualified for after getting some valuable in-depth coaching.

Business Leads Originating From Multiple Marketing Channel Sources

You have the right digital marketing team structure and marketing funnel when consistently earning daily qualified business leads originating from multiple marketing channels (eg. mobile, responsive, web, social, blog, video, images, email, referrals, reviews, organic search etc.).

We’re just going to go ahead and state the obvious: Bringing in good SEO consultation helps businesses achieve their online marketing goals of making money, earning a profit, and growing businesses online using minimal resources.  SEO Consultants qualify to serve as digital marketing team leads and are worth exploring as the best overall choice and solution for team leadership.  SEO Consultants thrive on maximizing visibility and performance of online assets.  Unfortunately, some businesses are still in the dark about exactly what’s required to succeed online and are not moving in the right directions.  This is remedied with an SEO Audit.

How To Manage A Marketing Team Using SEO Consultants

Search engine optimization expertise has evolved into a systems integration approach business model evidenced by recent popular naming conventions used such Inbound Marketing Consultants, Content Marketing Experts, or Digital Marketing Consultant.

To get a competitive edge online, consider working with an SEO consultant to direct all key aspects of your online marketing instead of signing a large monthly contract commitment with a higher-cost full service digital marketing agency.  For instance, Kevin Yeaman has over 10,000 hours of digital marketing experience in diverse disciplines.

Finding Ways To Utilize Internal Talent and Current Staff or Employees

To hold costs down, get creative in using existing company employees.  For example, considerable publishing of new fresh content will always be needed.  The consultant can train, coach, or educate personnel on how to best write website content versus management having to pay more for an expensive or unproven outside copy writer.  Writing content for various marketing channels is a high priority!

Examples of Often Overlooked Digital Marketing Components & Mechanisms

            • Website Shortcomings such as Poor Content Focus or Content Organization
            • Not Taking Full Advantage of Google + and Google Authorship for Rich Snippets
            • Failure to Continually Publish Valuable Content Answering Your Customer’s Questions
            • Technical SEO problems Such As Poor Website Marketing Platform
            • Failure to Work on Building Incoming Links Increasing Website Visibility
            • Poor Website Design that is Unimpressive Leading To High Bounce Rates
            • Lack of Knowledge And Factual Data on How Top Online Competitors Are Beating Them
            • No Set SEO Strategy or SEO Plan In Place
            • Having An Understanding of Effective Local Content Marketing Strategies
            • Lack of Patience And Tenacity In Executing and Implementing Many Detailed Steps
            • Too Attached To Old Ways To Give Up Some Control

Does any of the above key digital marketing components issues sound familiar?

Outside independent consultants work on a project basis for a set fee starting with creating a digital marketing plan.

An independent consultant or specialist can produce a customized digital marketing plan that allows the business to “pay-as-you go” as the budget allows, from month to month, while selling you only the products and services that YOU want, for added client friendliness and just plain being easy to do business with. It often makes for a more successful and less stressful project when taking things a step at a time.

Keep It Simple- No Contracts – Use A Step-by-Step Process

To keep things simple, separate the project into different steps, stages, or phases based upon priorities to simplify the process from the beginning.  For example, we work in five or six hour blocks of labor time based upon a statement of work.  Small businesses can remain nimble and stay more in control by working on a project basis, hourly basis, or flat fee basis using outside consultants instead of contracting with full service digital agencies.

Tip:  Find a broad knowledge competent expert and work in small project steps!

The important part of the challenge is in finding just the right expert that can be trusted to direct the various components of digital marketing for your most important digital assets.

Key Digital Marketing Components

              • Having a Competent Website Design & Web Development Expert
              • Hiring A Good Webmaster and Web Hosting Company
              • SEO Strategy & Plan for Gaining Organic Traffic
              • Content Development Ideas & Content Writing from Web Content Copy Writers
              • Link Building Services
              • Mobile Website Marketing
              • Landing Pages, Offer Pages, or Squeeze Pages
              • Social Media Marketing Campaigns Using a Community Manager
              • Taking Full Advantage of Google Assets
              • Ensuring appropriate call to actions are present
              • Fast websites or fast website load time is mandatory
              • Making Sure Your Collecting and Tracking Analytics

Secondary Marketing Strategy Components to Maximize Web Visibility

              • Email Marketing
              • Video Marketing – Video Production such as Youtube, Vimeo
              • Pay Per Click – Paid Search Advertising
              • Affiliate Marketing
              • Infographics Design and Development for Photos, Images & Pictures
              • Conversion Optimization and Website Usability Consulting
              • Work with a Digital Content Marketing Agency in your City
              • Brand Development & Brand Awareness Campaigns
              • Business Blogging – Business Blog Integration
              • Google Experts in Google + , Google Analytics or Webmaster Tools
              • Google Image Search Production Ranking Photos & Images
              • Website Design Upgrades – Web Development such as WordPress
              • Utilizing Content Curation as a Marketing Method
              • E-Commerce Website Development – Online Shopping Carts
              • Public Relations and Online Press Releases to Gain Publicity
              • Finding a Competent Webmaster

Face it, marketing a business in the digital age is indeed complex, yet it doesn’t have to be overwhelming.  Take the time to identify local proven digital marketing companies to make your life easier.

Colorado SEO Expert Marketing
5744 South Harlan Street

(303) 501-4944

What Does An SEO Consultant Do?

SEO Consultant Job Description

The job description of an SEO Consultant has been transformed and skill-upgraded.  With the contemporary focus on a Holistic SEO and systems integration approach, there’s a new set of job deliverables focusing upon the end-game of creating better content experiences for users.  The SEO Consultant job description comprises extensive strategic and tactical skills, converging the big picture and requiring higher level actions due to social media, Google+ integration, content quality considerations, mobile search, and ongoing search engine updates.

Organic SEO Consulting Duties and Responsibilities

SEO consulting duties, responsibilities, tasks and job descriptions now cover a dynamic spectrum of marketing disciplines in varied marketing channels functioning with interrelated relationships.  What has remained constant over time are continuing needs to:  achieve higher Google search engine rankings, get more content discovered, create lasting results, and improve conversion rates, all-while operating in a continual onslaught of increased competition.

Examples of new terminologies and lingo creeping into the SEO Job Description and being written about in industry blogs include sophisticated disciplines such as Responsive Website Design | Knowledge Panels | Cloud Computing | Mobile Website Design| Conversion Rate Optimization| Canonicalization | Latent Semantic Indexing | Concept-Based Web Search.

Start With A Search Engine Friendly Website

Before getting into specific skills that SEO consultants need to master, the best starting point and ground zero objective that business owners must strive for is an SEO Friendly Website.  This cannot be emphasized enough!  The most basic of skill set needed by search engine optimization consultants is to be able to deliver search engine friendly website design.  If a website isn’t at minimum ‘search engine friendly’ it’s doomed to permanent underachievement for receiving free, or organic, search engine traffic.  As a bonus, paid search advertising programs are more effective when paired with a search engine friendly website, with well-designed landing pages.

Online competition beats you when they have a better SEO team!

SEO Specialist Job Description Entails Diverse Google Expertise

Nobody can control Google ranking results, but we do have 100% control over our website, social media accounts, and Google + profiles.  The SEO Specialist job description requires continual process improvement, along with breadth and depth of knowledge for improving marketing assets using SEO Best Practices that deliver a better search engine user experience.

Keeping abreast of Google updates are key SEO responsibilities.  Paying attention to algorithm update implications that positively or negatively impact search engine ranking criteria are key job requirements.  An experienced SEO consultant practices in the industry daily observing, experimenting, working, proving, and testing how diverse online assets respond to Google updates in order to provide clients with timely consulting advice and recommendations.

Google Algorithm Updates Move The Bar Higher

The Google named algorithms such as Hummingbird, Penguin, Panda, Exact Match Domain, and Page Layout Update raise the aptitude bar higher for disseminating sound client advice.

Business owners depend on SEO Specialists skills and talents in understanding what Google wants in order to deserve organic search engine traffic that gets the phones ringing; they want to attract qualified business leads into their email inbox or get a motivated customer prospect in front of them personally to deliver their sales pitch to, they want to sell a product on their eCommerce site, or they want people to walk in the door.

What are the questions to ask your SEO Expert?

Ask about past experience managing search engine optimization campaigns in multiple market verticals, before and after Google Panda and Penguin updates.  Our home page lists over 30 SEO consultation clients.  When considering hiring an SEO Consultant Specialist, realize this field of knowledge is dynamic, requiring ongoing diverse experience from a daily-engaged specialist.

Outsource or Hire a Full-Time Employee In-House?

Company owners either hire an inside marketing team for handling search engine marketing tasks and duties, or outsource project required skills to freelancers, agencies, or consultants for advice, planning, strategy, and execution.  Whether your expert is an employee or is outsourced, advanced skills and interrelated digital marketing fields job experience payoff towards consistently driving forward progress with increasing competition.

A Holistic SEO approach uses synergies in diverse marketing fields from basic online marketing to advanced content strategy development, website specifications, offline to online marketing, and integrating social media and Google + platform tools.

SEO Consultant Job Responsibilities & SEO Job Profile – Top 50

  1. Keep SEO Budget on Track - Manage campaign budget expenses, help stablish priorities, perform project management, document changes.
  2. Become knowledgeable about the customer’s search marketing objectives, industry, business niche, products, brand attributes, and competitive position
  3. Optimize Web Pages – Integrate Keyword Phrases, Execute On-Page SEO Mechanical Elements (H-tags, Images, Text attributes)
  4. Keyword Research Discovery + Analysis • Prioritize Keywords Targeting Strategy for head keyword verticals and long-tailed keyword phrases
  5. Keyword Mapping:  Map keywords to specific pages strengthening Content Silos
  6. Compose Effective Headlines and subheadings!  Write compelling Title Tags and Description metatags to induce more clicks in search results
  7. Attain multiple Google top ten rankings positions for money keywords on home page, internal & Landing Pages, and Blog Posts using both tactics and longer-term strategies
  8. Improve User Experience on Website: Increase Click Through Rates (CTR) in search engine results listings, Minimize Page Abandonment, Increase Page Views.
  9. Diagnose Technical SEO Issues and resolve:  Canonicalization, Pagination, 404 errors, 301/302 Redirects, Crawl Errors, Server Errors, Duplicate Content, Robot.txt file, XML sitemap and HTML sitemap problems
  10. Perform Local SEO marketing campaigns – Google+ Local Places, Regional & Local Citations
  11. Conduct a full SEO Website Audit and document Baselines and Benchmarks
  12. Complete an Online Competitive Analysis • Reverse-Engineer Competitors’ Websites
  13. Keep informed on Industry Trends, SEO Best Practices, and Google Algorithm Updates.  This ability includes advanced knowledge on ‘what spam is’ to avoid it.
  14. Guarantee a Search Engine Friendly Website for humans and search engines
  15. Write Original Unique Content.  Identify content gaps needing filled.  Offer copy writing coaching tips.  Raise content quality standards.  Remove or update outdated content.
  16. Demonstrates proficiency in making content adjustments and tweaking content based upon measurable data.  Pages should have genuine purpose, relevancy, and add value.
  17. Recommend Call-To-Action features and CTA Buttons, Improve Conversion Rates
  18. Provide SEO Recommendations + SEO Strategy based on Priorities, Budget, and Goals
  19. Devise, Communicate, Educate for multiple kinds of changes warranted for improving website performance and improving targeted traffic acquisition to owned web properties
  20. Know operational features of Content Management Systems: WordPress, Drupal, Joomla
  21. Have general understanding of Web Development, Web Design, HTML coding, CSS
  22. Understand key aspects of E-commerce Websites, Shopping Carts, and Photo Galleries
  23. Implement Google Authorship Integration for gaining Rich Snippets – Make Rich content & Schema Markup recommendations
  24. Use SEO Tools Effectively – Google Webmaster Tools, Google Analytics interpretation, bounce rate, crawl errors, SEO Queries, Impressions.  Proprietary and third-party SEO tools identify trends and building blocks for achieving higher organic rankings –,,,,
  25. Use Best Internal Linking Practices that support usability and Marketing Funnels
  26. Off-site SEO for Organic SEO rankings – develop a diversified inbound link profile via link building outreach strategies that attract natural relevant links to key landing pages.  Pursue quality backlink relationships with authority sites for long-term results.
  27. Recommendations for Global Navigation, Site Layout, Menu Systems, Sidebars and Footer
  28. Expert Troubleshooter Capabilities – Use Diagnostics Software Tools, MS Office Skills
  29. Develop Key Performance Indicators (KPIs) criteria for performance evaluation
  30. Establish naming conventions and Taxonomies for URLs, sub-directories, subdomains, Files, Graphical Images, multi-media
  31. Create a URL Map blueprint and road map document exhibiting Information Architecture that portrays the Hierarchy of Content priorities on the site
  32. Evaluate how important Mobile Marketing Solutions, mobile websites, and Responsive Website Design are to their business plan when analyzing internet marketing priorities
  33. Periodic Monthly SEO Reports & Web Analytics Reviews – Track Keyword Ranking Changes
  34. Optimize social media accounts to generate referral Organic SEO Traffic.  Utilize, develop, and setup Top Social Media Account Profiles such as Youtube SEO Optimization
  35. Assist with Content Distribution & Content Promotion in digital marketing channels:  video portals, social media, email newsletters, public relations, blogging, photo image sharing
  36. Discuss the basics of branding your business and building brand awareness visibility online, which comes from 5+ to 10 years of wide-ranging SEO consulting experience
  37. Quality Control team output to confirm tasks completion based upon assigned roles and responsibilities assuring full accountability and execution.  Quality control site launch.
  38. Protect their client from Website Security Issues proactively before malware happens
  39. Review Web Hosting status and Domain Ranking factors – avoid problems & reduce costs
  40. Collaborate effectively with client for improving SEO results measured by earning more organic traffic independently, or as a key cross-functional marketing team member
  41. Be proficient in assessing Client needs for Paid Search Advertising, pay-per-click or PPC
  42. Explain the advantages and benefits of SEO so the customer understands why this marketing strategy is worthwhile versus the 100% paid search advertising model.
  43. Responsible for leading monthly SEO meetings, client presentations, work reviews, progress update, personal meetings & conference call participation, proof demonstrations.
  44. Advise customer on whether it makes more business sense to improve their existing website, or invest in a new website, new domain, and website design (pros and cons)
  45. Set Realistic Expectations – Under Promise and Over Deliver! Treat people respectfully and professionally.
  46. Ability to communicate complex concepts on client’s knowledge level without using excessive industry buzz terms, answer questions, training and coaching
  47. Pay attention to both Offensive and Defensive SEO Campaign Strategies
  48. Consults on how to best utilize other client-owned domains under their ownership.
  49. Plan ahead for implementing the best marketing steps and future SEO Initiatives.
  50. DO NOT make SEO Guarantees for rankings, only guarantee what’s in your control.

Organic SEO Consulting

Conducting an SEO Consultation meeting onsite or via teleconference is an excellent starting point for business owners to learn more about improving website performance and gaining online visibility through Organic SEO techniques.

To learn more about how to do SEO marketing for your own company, start by developing a networking relationship and connect with SEO Specialist Kevin Yeaman on LinkedIn to begin learning the ins and outs of SEO marketing.

SEO Job Description

Colorado SEO Expert Marketing

5744 South Harlan Street

(303) 501-4944

What’s The Best Long Tailed Keyword Strategy?

When publishing new web content or optimizing content for SEO strategies, consider how to create as many competitive advantages as possible.  Keyword strategy is an important component and competitive weapon yielding multiple benefits.  Some people call this synergy; we just call it ‘getting the most bang for the buck”.  Speak the language of Google by publishing a wide variation of keyword phrases and search terms.  Diversity of keywords positioned strategically on a page is one of many positive ranking signals.

One of the best keyword strategies is to include one or two head keywords on a page while also including multiple variations of long-tailed keywords from closely related topics into a related cluster.

Organize Web Content Into Main and Sub-Topics

By organizing web content in a hierarchical manner similar to an outline, and by including closely-related search term topics covered in-depth, better web pages can be created.  The end result is higher rankings positions, improved reader engagement, an increased contribution towards domain authority, rankings achieved on multiple keyword phrases and search engine queries, earned links due to sharable content, lower bounce rate, more targeted business leads, and higher call-to-action completions. In other words – synergy!

Long Tailed Keywords – Your Competitive Weapon

The keyword strategy of grouping similar-topic long tailed keywords into a single published document is a competitive weapon that can drive search engine traffic quickly, versus less-enlightened keyword strategies such as primarily targeting only the highest volume head keywords, which is usually unsuccessful, because head keyword marketing verticals are too mature to gain the highest rankings in without investing a huge amount of time and money.  This entire process starts with long tail keyword research.  We’re experts in this area of expertise.

However, with some testing and experimentation, content writers can use the long tailed keywords strategy to achieve numerous valuable keyword rankings (with notable Google monthly search volume) on a single page of content, resulting in more impressions and higher search engine visibility.  In-depth content coverage helps keep people on a page longer, which leads to lower bounce rates and Google placing more value on your entire domain, which opens the door to even more rankings attained more easily over time.  More synergy!

What Are Head Keywords?  - also called primary keywords, high monthly search volume, more general terms like “realtor”, most difficult and high costs to attain rankings for, most competitive, lower qualified leads, 1-2 word phrases

Results of Integrating Long Tailed Keyword Research into Web Content

Results of Long Tailed Keyword Research

Results of Long Tailed Keyword Research

What Are Long Tail Keywords?  -
much lower monthly search volume, much more specific search terms like “southern colorado land for sale”, easier to achieve rankings for at lower costs, lower competition, higher qualified leads, 3-6 word phrases

Business owners have a higher probability of attaining valuable organic search engine traffic by publishing well-organized targeted content.  It’s worth it to spend some time learning about chasing the long tail to fully understand this SEO tactic.

Immediately below is the keyword research strategy and process used for writing web copy, website pages, all web copy, published articles, blog posts, or even press releases.

Long Tailed Keyword Strategy

Web Content Ideas – Start with an idea or information that your readers genuinely need to hear about. Choose content ideas that you have genuine expertise on, hire a web copy writer, or contact us for some friendly SEO Consultation. Give away valuable written material.

Conduct Keyword Research & Analysis – Focus upon long tailed keywords (versus head keywords) to get the highest web visibility quickly – because it’s easier and works! Keywords should be placed in the URL, title tag, Header tags, graphical images file names, and headings above paragraphs. For best results cover the entire keyword theme by collecting beforehand a wide variety of somewhat-related keyword phrases. Create a list.

Organize Web Content – Organize your web content into hierarchical structure which is referred to as information architecture.  Create a content outline consisting of two to five specific sub topics per article composition that are separated into paragraphs. Integrate long tailed keywords into paragraphs web copy and place a title with header tag attributes (ie. H1, H2 etc.) just above each paragraph. Modify content by adding bullet points, bold, images, font colors, and underlines to increase visual appeal.

Headline Writing – Without a compelling headline your content is doomed. Take extra time to write compelling headlines, otherwise, people won’t click through. Copy writing headlines requires a lot of creativity, but it’s easy to get great information on this topic.

Web Content Editing and Re-editing – Write and publish the initial web document. Then spend some editing time to go over and over it again, each subsequent version should improve message quality and focus with simplicity. Longer content is better as long as it’s relevant and doesn’t ramble on needlessly.

How To Do Long Tailed Keyword Research

Over the years, I’ve gone back and forth from publicly available keyword research tools such as the Google keyword tool, to paid proprietary software keyword research tools such as Market Samurai, Wordtracker, and Raven Tools. Honestly, the free Google keyword tool is sufficient for most business cases if exploited correctly.

  1. Go the Google keyword research tool
  2. Set the tool in the left hand column to include all match types: broad, exact, phrase match
  3. Search for keywords that have “medium competition” to “low competition”. To find them….
  4. Click on the [exact keyword phrase] (eg. In brackets) in the far left column and watch for the drop down box with multiple choices.
  5. Click on “Show More Like This” option to drill down further to additional new keyword lists that have even lower online competition to get more ideas for related long tailed kewyord topics.  Include those lower search volume long-tailed keywords and newly discovered search topics into your list and into web content, and keep repeating and repeating this process.
  6. Click on the “Download” link to download the keyword list, or manually select individual keywords.  Also in the drop down box, click on “Google Search” line item to go directly to the live search result. Look at the top of the page for number of competing page results – lower numbers of competing pages are preferred (eg. Under 300,000 is best).  Also look at the very bottom of the Google search result page for “searches relating to” for additional keyword ideas for long tail keywords having three to six words (see image below).

 Keyword Tool Drop Down Box & Exact Match Settings #2 & #4


Google “Searches relating to “long tailed keywords” #6


SEO Tip:  Keep this in mind:  The more competitive the keywords are that you target (ie. the head keywords), the more Google is targeting, watching, or monitoring you in their cross hairs, watching for specific manipulation behavior, which you don’t want.  Write good quality content that’s not spammy and provides high relevancy with a purpose.

With the Google Panda update launched in early 2012, the days of writing garbage stuffed with keyword spam are long past. Businesses are much better off publishing quality content that gets read and solves customer search queries, which leads to lowering customer bounce rate and higher search engine rankings potential.

The assumption is that you’re tracking activity after implementation of Google Webmaster Tools and Google Analytics, otherwise you’re flying blind.

The 4 Pillars of Web Marketing Success

This blog post is about understanding the necessary framework to successfully compete online through the establishment of a web marketing platform foundation built upon four pillars.  When providing SEO Consultation, we use an analogy of a stool with four legs, which refers to the four distinct internet marketing investment areas needing developed to successfully compete organically in the search engines.  Internet marketing investments build internet real estate, and increase the performance and capability of all four pillars working together.

Four Pillars of Marketing  – Website Success – Earn Organic Traffic

1.  Main Company Website Quality
2.  Google Accounts Setup – Products, Services, Profiles, Google +
3.  Social Media Implementation
4.  Inbound Linking Offsite SEO – Other Sites Linking In

The Basic Inbound Marketing Funnel Concept

One of the overriding themes of website success is the marketing funnel concept which includes the 4 pillars of marketing on the internet.  There are numerous business models to market your business online, organic search marketing, such as affiliate marketing, paid search marketing, email marketing and the like. focuses on proven tactics to help businesses earn natural Google search engine traffic by creating an inbound content marketing sales funnel that integrates four areas of focus in order to attract readers and site visitors.  Earning natural Google search engine traffic delivers high ROI once the foundation and platform is created (although you’re never really DONE!)

You Want Massive Organic Search Engine Traffic Landing On Your Main Website!

The marketing funnel concept springs into action when companies use content marketing methods, inbound marketing, SEO services, social media, blog posting and sharing, Google + , issuing press releases, gaining valuable publicity and public relations, great web design and development, and all valid internet marketing techniques to constantly improve all four foundations of website success in order to funnel, direct and attract massive amounts of qualified traffic towards the main company website – which is your main brand storefront and most impressive web asset.

Pillar #1 – The Main Company Website

The main company website is the foundation of your content marketing platform. It’s not only visually impressive, but well organized into content silos and easily navigable for locating desired content.  Once you’re getting fair amounts of daily traffic and observing a Google Analytics bounce rate of below 55, one key strategy for further improving website performance will be applying conversion optimization methods to optimize call-to-actions and customer usability experiences.

The sales and marketing funnel concept builds efficiency and effectiveness into all four pillars to establish an extensive web marketing platform.   Always keep fine tuning for performance optimization, pay attention to details, and measure marketing performance.

How Much Time Does It Take To Establish A Marketing Funnel?

One other concept, one of the ingredients for organic search engine ranking success is the ingredient of TIME.  Everything takes time!  Budget time.  Google requires time to spider and crawl content with their crawlers which could take days or even weeks until content finally finds its way into the Google index, where it’s analyzed for relevance to search queries and assigned competitive rankings positions in the Google listings pages.  A search engine friendly website is 100% mandatory, and creates the catalyst of the marketing funnel.

Eventually in three or six or nine months time, Google should trust and elevate your content due to a track record of good behavior.  No spammy links.  Authoritative purposeful content only please.

Pillar #2 – Google Accounts Setup – Webmaster Tools – Analytics – Google +

Google offers many great products and services to take advantage of in measuring marketing success.  Local SEO marketers use Google + Local services to enhance local listings visibility for geolocation.  Webmaster Tools benefits businesses by providing a feedback platform to communicate with Google and receive messages on problems such 404 errors, website speed issues, or malware warnings.  Other benefits are features to download recent inbound links, having a place to submit an  XML sitemap, providing valuable site link data, and crawl error problem notification.

Once your have both Google Webmaster Tools and Google Analytics set up correctly, link the two together from the Google Analytics side for consolidated reporting.  The webmaster tools area will contain the master account administrative login access from which personal Google + profiles are created.  Setting up your Google accounts (ie. Google Assets) and fully understanding available tools and technologies provides valuable marketing data.  Google + is also an increasingly important social media channel that will only gain in prominence.

Pillar #3 – Social Media Implementation

When we talk about creating a social media implementation plan, we’re talking about both creating social media accounts, distributing content on the social media accounts, and also integrating social media content into the main website making it easy to share via social media icons.

The top social media websites most commonly used are Facebook, Twitter, LinkedIn, and Pinterest. Facebook is more socializing and LinkedIn is more business to business, while Twitter is a micro blogging service.  Also consider and Instagram.  Once key social media accounts are set up, go back and login and improve profile information and begin sharing web content to gain an audience.

Twitter can easily be integrated into different web documents such as RSS feeds that use Twitter feeds for moving fresh data onto the target site.

For an example of social media integration, on our Google + personal and business brand profiles there are outbound links aimed towards major social media profiles, which are then reciprocal linked back.

Pillar #4 – Inbound Linking – Offsite SEO – Web Visibility

Let’s face it, link building and link development are still necessary.  Without incoming links leading to web content there is no web visibility and therefore no free traffic.  We can help you get established and earn links from other webmasters, plus create new link building opportunities between the four pillars.  Keep directing links and traffic toward your main web site as that’s the Holy Grail where major action takes place.

There is much written and published on SEO Linking and search engine optimization consulting.  If your online competitors survived the Panda and Penguin updates they have a good incoming link profiles and valuable content – you need this too!  Without links there is no ‘gas’ in your website tank. Links from higher authority websites are especially valuable.  One key objective is to attract natural links.

Most of Offsite SEO is link building, but it’s also optimizing link profiles and creating tiered linking relationships.

Learning how to create content and links professionally builds a solid foundation and content marketing system for your web marketing success.

Setting Up Google Accounts for Business Service

One of the foundations and primary catalysts of any solid internet marketing plan, as well as a being a productive content marketing tactic and strategy,  is to establish and become fully familiar with your Google Assets products and services available at Google which are free. By utilizing the many features of the Google platform you have both a strategic and micro view of your web assets.  Start with some professional SEO consulting.

Rel = Authors Markup for Google + Visibility Benefits


Google Assets Setup Service – 4 Hours Labor @ $85/Hour Flat Rate Cost

We’ll put together a team that knows what to do and coach company owners on how to continue to build up their online visibility. Usually the team consists of the business owner or marketing team point person; your Content Marketing Guru Kevin Yeaman; and your webmaster or web developer.  Setting up your Google Assets correctly is absolutely one of the most powerful methods to increase website visibility, increase your social media presence, build your company brand, and increase search results rankings, including for Local SEO.  Google is very concerned about exactly who’s behind the content.  Once this credibility is established, all sorts of new opportunities begin to open up and new momentum in rankings can be achieved.

Offering these Google Account Setup Services Included:

  • Gmail E-mail Account Setup – Signup for a free Gmail account with a relevant username either equal to your primary keyword phrase or your company brand. This same account, username, and login credentials can be used for all the other Google products.
  • Google Plus Personal Profile Page“Posts” Create your Google + personal Profile page based upon your actual birth name, and get it verified. This page will become your Google + Circles page whereby other users can follow you and add to their circles. In addition this becomes the foundation of Google Authorship schema.  We know how to set up a Google + page for business correctly.
  • “About” Page Enhancement – Add the most important secondary links to other business profiles with specific link sections including: “Other Profiles” “Contributor To” “Links”. About also includes areas for “Education” “Company Information” and physical location.
  • Google Company Page Setup:   Google + Local page verifies the actual physical address adding legitimacy. Verification methods are either via postcard or via actual phone call from the Google customer service department personnel.  Create a Google + business page to improve your company brand and complement the personal profile page.
  • Additional sections build outs are available such as a Getting Google Reviews section
  • Setting Up Google Authorship Markup:  Establishing Google Authorship relationships between the main profile and a primary outside linkable assets is a critical SEO Strategy to to gain rich snippets listings and increase click throughs to your linkable assets.
  • Google Webmaster Tools Setup – As your site is prepared for marketing we’ll make sure you have an XML site map available that can be submitted to your Google Webmaster Tools adding to visibility and creating a platform for incoming messages regarding any problems or issues with your site. GWT also lists the incoming links found. GWT should be associated with your Google Analytics.  Your preferrred domain will be set to prevent any canonicalization problems from negatively affecting Google rankings positions.
  • Google Analytics Setup Service – Set Up Google Analytics to get traffic data and further search engine optimization information such as “Landing Pages” and “Queries”.
  • Set Up a Youtube Account:  Setting Up a Youtube account with your username or brand name is included.

Getting your Google Assets together is necessary for all types of internet marketing objectives for your web site whether you’re competing on a Local SEO basis, National SEO, or compete on a Global SEO basis. It’s simply the best way to add legitimate visibility and will become an even more critical platform for social media marketing in the years ahead.

In addition, you can use the same Google login credentials for Adwords, free blog setups, Feedburner RSS feeds, and Picassa web albums.

Also, a person can have more than one Google login established depending upon what’s easiest to keep yourself organized.  Tip:  setting things up correctly in the first place makes it a whole lot easier later.

The SEO Process and SEO Process Steps

The SEO Process and Search Engine Optimization Steps

Phase I SEO ~ Initial SEO Package phase identifies company goals and their target market, client project kickoff interview, takes care of account set up and administrative elements, bills client and goes through a client discovery process.  One of the phase one SEO process outcomes is the SEO becomes an expert on your web site.  Strategy is determined and the primary focus is upon creating a search engine friendly website for starters.  One of the best ways to learn SEO step by step is to start building websites.  We recommend starting with WordPress.

The Step by Step SEO Process Will Include Strategies and Tactics

  • Analyze > Strategize > Execute > Adjust
  • Identifies Target Goals and Target Market Desired
  • Go through an SEO Questionnaire Process
  • Keyword Research and Analysis is completed in this first phase
  • Online Competitive Analysis for Marketing Intelligence
  • Key Team Members (ie. people) are Agreed Upon for Project
  • Some marketing team members may need SEO training or coaching
  • Discover Exactly Whom is Going to do the Content Writing or Copy Writing- and is Training Needed?
  • Document Existing URLs and Navigation – New URLs will be Recommended in Most Cases
  • Communication on SEO Strategy and Search Engine Friendly Web Site
  • Sets Realistic Client Expectations and Approximate Budget
  • Collects Key Metrics and Account Analytics for Baselines in the SEO Website Audit
  • Begins Educating Client on Combining a Search Engine Friendly Web Site with Real Proven Marketing Techniques
  • Documentation of strengths, weaknesses, and priorities; plus separates work into Technical, Content, and Visibility (ie. Inbound Linking)
  • At a minimum, fully optimize the Home Page for All SEO Elements Visible and in the HTML Coding – including Internal Linking
  • Analyze whether existing site should be improved upon, or whether it makes sense to start with a new web site design for all the potential benefits a new website marketing platform can deliver, such as lowering future development and marketing costs.
  • Creates an Initial Search Engine Rankings Report for the Google search engine
  • Web site modifications and improvements to maximize search engine friendliness of web site

Different websites may need attention to specific areas which is one of the SEO responsibilities covered by our services.

Phase II SEO ~ Follow up SEO Consultation work will continue to optimize more individual pages content, add more title tags and description metatags to the remaining key pages, add more relevant pages to strengthen content hubs and topical coverage, complete the internal linking process, spend more time in Google Analytics and Webmaster tools, and will get more into social media and off-site SEO strategy.

Whatever tasks can’t be accomplished in the first 6 hour SEO consultation will be completed in later phases depending upon how voluminous your web site is, how ‘messed’ up your site is, budget considerations, time constraints and schedules, and what’s the main priorities needing attending to at the moment.  It’s always a bit of a back and forth communication process between the Consultant Kevin – Business Owner- and Webmaster or Web Development personnel.

As an independent SEO consultations company, we offer on-site training and coaching for business owners marketing in the area around Denver, Colorado, plus in some cases will travel to other Colorado business locations.

Phase II Step by Step SEO Process Actionable Items

  • All Google Accounts Will be Fully Developed – Google Webmaster Tools – Google Analytics- Google + Local – Google+ Company Business Page Verification – Google XML sitemap submission – Documentation of Incoming Links Reported in Google Webmaster Tools
  • We offer a service to Set Up Your Google Accounts for Business which is critical to maximize web visibility
  • Complete the Optimization of the Title Tags, Description metatags, H1 and H2 Tags minimum
  • Optimize the Footer and Sidebar Sections
  • Add content based upon Google Ranking Momentum and Content Deficiencies Identified
  • Begin some Strategic Link Building Activities for Inbound Links – for Local or National SEO
  • Business competing for Local SEO clients will have alot of new options for improvement with our SEO Expert Recommendations

Phase II adds the integration of your Google assets which will become one of the foundations of your web marketing.

Phase III SEO ~ When your site is being discovered and found naturally by site visitors, the next step is more marketing and promotion via content expansion both onsite and offsite such as with Social Media and Link Building.  It’s critical to continue to be involved in web content creation to keep up with smart online competition.  Many different options for increasing web site visibility will be discussed in order to earn valuable links pointing towards your key web site landing pages.

Phase III is An Ongoing Search Engine Optimization Program

  • Phase III Will Always Include Expanding Incoming Links to Meet the Competitive Challenge
  • We offer many different Effective Link Building Strategies for Successfully Competing Online
  • Kevin Yeaman has authored plenty of Link Building Articles, although some were written Pre-Panda and Pre-Penguin Updates
  • Further optimization and coversion analysis to optimize click-throughs to key landing pages
  • Hint:  Search Google for “kevin yeaman articles” to see some of content on the topic of linking
  • Social Media Optimization will definitely be a key part of our web site visibility strategy, as well as Google + Implementation

In all phases of the step by SEO process, close attention is paid to ‘how Google likes or interprets your site’.  Studying Google statistics enables us to take advantage momentum.  In 2013 it’s becoming evident through Google’s Panda and Penguin algorithm updates (eg. more than 500 individual algorithm updates and tweeks in 2012 alone) that the old methods of SEO are obsolete and can indeed get company sites penalized, demoted, or in extreme cases outright de-indexed for bad behavior (ie. contrary to Google Webmaster Guidelines) or sub par published content.

Our Initial SEO Consultation Project labor consists of 6 hours of labor @ $85/per hour.  SEO Expert improves your site through proven White Hat SEO methods that are tested in the real world continually.

Search Engine Friendly Website Design Benefits

What are some of the main benefits of a search engine friendly web site design?

SEO is quite possibly one of the most effective and efficient marketing techniques ever!  Face it, every business needs marketing to get a never-ending flow of qualified business prospects in front of them.  Without marketing business lose out on sales.

Google’s Matt Cutts on “Search Engine Friendliness”


By working with an SEO to together design, create, publish, and constantly improve a search engine friendly web site your business will realize these extremely desirable SEO benefits:

  • Lowers marketing expenditures over time as break even costs go down from getting more sales with less effort
  • Attracts the exact type of targeted organic search engine traffic that you want most
  • Increases business valuation with built-in marketing and makes it easier to sell your business at a higher price
  • With more qualified sales leads it makes your business a more fun place to work, with much less brain damage.
  • Imagine the personal satisfaction of beating your top online competition through higher search engine rankings positions achieved
  • Maintain Google ranking positions easily over time and easily grow the amount of keywords your site ranks for – expand content
  • Allows companies to grow sales and hold on to top employees due to lower overall business risk

Search Engine Friendly Websites Have The Following Characteristics

  • Images with descriptive names in png, gif. or jpg format with associated alt tag attributes assigned.  Tip:  Try to use royalty free images or copyright free images if possible.
  • Content and website navigation is designed to enable site visitors to easily find and drill down to the exact target content needed, thus keeping people on the site longer and reducing bounce rate.  Learning how to reduce your bounce rate is a valuable learning lesson.
  • Web pages should be created with all meta tag elements, title tag, titles above paragraphs, images and helpful photographs included to make sure all on-page SEO factors are completed
  • Make your website mobile friendly with responsive website design features for mobile web browsing
  • Establishing an internal linking structure with crawlable links as opposed to image links.  Tip:  Link more to your important internal pages to tell Google what’s most important versus linking equally to Contact Us page.
  • Eliminate problems with internal linking structure such as I-frame links or Javascript and Flash
  • Web Content Creation should be pleasing to humans and friendly for search engines as well
  • Ensuring a search engine friendly website design includes designing an SEO friendly URL Structure versus having dynamic URLs, or URLs that are not descriptive of the content
  • Absolute URLs with a complete URL path are much more search friendly versus relative URLs that don’t use the entire http:// version
  • Prevent duplicate content issues by assigning the correct Canonicalization setting in Google Webmaster tools that leads to search engines displaying the entire www. version versus the non-www version.  Canonicalization settings tell search engines which version to display and include for incoming links.
  • Deploy proper SEO friendly CSS structure or cascading style sheets web design, and have your website developer publish W3C or XHTML compliant code.
  • Use lots of bullet points and lists such as Top 10 lists, for the convenience of website visitors

Kevin has over 10,000 hours of SEO and inbound marketing experience working in the Denver, Colorado area since 2004 primarily for Colorado business owners.

Denver Local SEO Services

Local Search Marketing Consultant

Businesses targeting city, state or geographical boundaries benefit with our local search engine optimization specialist services to boost local search rankings and Google Maps 7-Pack visibility!  Offering the best local SEO services pricing for business citations and Google+ Local optimization!  Learn more about our Local SEO Denver packages 15-point plan.

Google Local SEO Experts at provide market intelligence, localized content, structured citations, Google+ Local Places listings, and more.

Local Search Marketing Checklist



Local Business SEO Expert Kevin Yeaman

SEO Expert Kevin Yeaman’s agency specializes in serving both B2C and B2B Colorado businesses, helping business websites rank higher for targeted keyword search terms paired with logical geographical modifiers such as Denver Local SEO, or Local SEO in DenverWe’ll do the heavy lifting work to get YOU ranked higher and get found more easily!

Local SEO Pricing in 4 hour packages = $85/per hour.  Together we’ll agree on the exact package of services and statement of work to be performed.  Local SEO pricing rates charged are market price competitive for expert-level ability, versus some Denver, Colorado area agencies charging higher hourly rates while using lower-skill-level employees or outsourced help.

Best Local SEO Packages 15-Point Plan

  1. SEO Consultation meeting in person discuss marketing goals and target audience
  2. Site Evaluation taking key baseline readings to identify strengths and weaknesses
  3. Google + Local Places Optimization or Initial Set-up
  4. Keyword Research for identifying the best local search term ranking opportunities
  5. Analyze high-volume keywords for your vertical and list valuable long tail keywords
  6. Enhance Google+ Profile personal page as required
  7. Google Local + Plus company brand page optimization, evaluation, and initiation
  8. Acquire 2 listings in Colorado cities regional directories for local visibility:  Denver, Littleton, Arvada, Aurora, Lakewood, Thornton, Highlands Ranch, Englewood, Centennial, Castle Rock, Aspen, Vail, Colorado Springs, Ft. Collins, Boulder, Longmont, Loveland, CO et al.
  9. Enhance Google local maps listing.  Verify and optimize local map.  Choose the best business categories for successful Google Maps Marketing .  For local business citations add correct business categories, taglines for brand awareness, and optimize descriptions.
  10. On-Site Optimization:  Ensure local content marketing topics and keywords are included on your main website including the city and state names where business operations are concluded, along with services and products offered.
  11. Includes consultation on the best methods of getting positive online business reviews
  12. Set Up Two Local Business Review Sites: Yelp – Merchantcircle – Superpages – Citysearch - Hotfrog – Insiderpages – Manta – Bing Places for Business – Bizjournals – Yahoo! Local Listings – Angie’s List – Yellowpages – Ezlocal – Citysquares – Mapquest – Kudzu – Merchantcircle – Internet Yellow Pages – Foursquare – Facebook for Business – Supermedia – Mojopages – Bestoftheweb – Yellowbot – Better Business Bureau.
  13. Install Google Authorship business markup to earn rich snippets and click throughs
  14. Audit for Name, Physical Address, Zipcode, and Place (NAP) consistency between Google 7-Pack listings citations to achieve structured citations consistency
  15. Local Business Landing Pages recommendations are included for focusing upon hyper-local targeting of neighborhoods and zip codes.  Good landing page examples include keywords with Geo-modifiers identifying both topic and location.

Local SEO Expert for Denver, CO – Littleton, CO – Front Range Areas

If you’re still undecided about what’s the best first step to take for a local marketing strategy, call for some free friendly expert advice.  We’ll meet in person at no cost to you if possible!

One of the best local internet marketing companies in Denver consistently helps Colorado businesses with valuable services at competitive pricing rates aimed at attracting and bringing in more customers, online traffic, and foot traffic.

We know how to find the EXACT local search terms that trigger Google local map listing optimization results – which is invaluable competitive marketing intelligence data!

Colorado SEO Expert Marketing helps companies integrate local search engine ranking factors into their on-site and off-site content to gain more local business leads and business traffic.

Conduct due diligence by arranging a meeting in person to view online demonstrations proving local search rankings achieved in clients’ cities, state, or community.


Contact Kevin for SEO Consultation assistance or pricing information!

Colorado SEO Expert Marketing

5744 South Harlan Street

(303) 501-4944